{"id":631670,"date":"2026-06-10T18:57:08","date_gmt":"2026-06-10T18:57:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/631670\/"},"modified":"2026-06-10T18:57:08","modified_gmt":"2026-06-10T18:57:08","slug":"martin-scorsese-slammed-by-art-directors-guild-for-turning-his-back-on-human-artists-after-ai-embrace-world-of-reel","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/631670\/","title":{"rendered":"Martin Scorsese Slammed by Art Directors Guild for \u201cTurning His Back on Human Artists\u201d After AI Embrace \u2014 World of Reel"},"content":{"rendered":"

Martin Scorsese, widely adored by cinephiles, has recently found himself at the center of controversy<\/a> over his engagement with artificial intelligence in filmmaking, particularly in the pre-production process of storyboarding.<\/p>\n

Last week, Scorsese sparked debate on social media after appearing in an advertisement for the AI startup Black Forest Labs, where he serves as an adviser. In the campaign, he acknowledged using the company\u2019s text-to-image AI tool for storyboarding, noting that the technology \u201cconveys a cinematic\u2014a cinematic intelligence.\u201d<\/p>\n

Now, in a strongly worded statement released on Tuesday, the Art Directors Guild\u2014the union representing art directors, scenic artists, illustrators, production designers, and other craft professionals\u2014criticized Scorsese\u2019s involvement with generative AI. <\/p>\n

Oscar winning director Martin Scorsese is turning his back on the human artists who throughout his career have helped him create his most memorable works. Generative AI is only capable of producing this type of \u201ccinematic intelligence\u201d by ingesting large swaths of copyrighted work, likely scraped from the internet without consent, credit, compensation, or transparency. To think their professional contributions can be mimicked or outshone by generative AI, which is built on work likely stolen from them and many other artists from around the world, is a betrayal of the collaborative nature of cinema. <\/p>\n

At the same time, Scorsese is not necessarily endorsing the use of AI within his films themselves\u2014at least not at this stage\u2014but rather supporting a company developing tools aimed at streamlining parts of the creative process such as storyboarding. Still, the move has fueled broader debate about where AI fits within traditional film production, and how it may reshape creative labor.<\/p>\n

In a statement regarding his partnership with Black Forest Labs, Scorsese described his \u201cinterest in the intersection of technology and storytelling,\u201d which he says \u201caligns closely with a long-running idea in cinema: that new tools don\u2019t replace the art, they expand its language.\u201d<\/p>\n

As Scorsese has often suggested, filmmaking is not a fixed form but one that continually evolves. From that perspective, cinema\u2014only around 125 years old\u2014can be seen as still developing, with new technologies potentially expanding its expressive possibilities rather than replacing its foundations.<\/p>\n

You certainly won\u2019t be getting Scorsese\u2019s longtime friend Robert De Niro criticizing any of this. On Thursday, De Niro\u2019s Tribeca Film Festival is screening<\/a> the first-ever fully AI-generated feature to premiere at a major film festival.<\/p>\n","protected":false},"excerpt":{"rendered":"Martin Scorsese, widely adored by cinephiles, has recently found himself at the center of controversy over his engagement…\n","protected":false},"author":2,"featured_media":631671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-631670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/631670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=631670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/631670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/631671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=631670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=631670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=631670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}