{"id":631760,"date":"2026-06-10T20:01:11","date_gmt":"2026-06-10T20:01:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/631760\/"},"modified":"2026-06-10T20:01:11","modified_gmt":"2026-06-10T20:01:11","slug":"buckhead-village-scores-georgias-first-high-end-equinox-gym","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/631760\/","title":{"rendered":"Buckhead Village scores Georgia\u2019s first high-end Equinox gym"},"content":{"rendered":"<p>After years of rumors in other Atlanta locations, a fitness concept synonymous with luxury lifestyles is finally planting its first flag in Georgia.\u00a0<\/p>\n<p>New York City-based <a href=\"https:\/\/www.equinox.com \" target=\"_blank\" rel=\"nofollow\">Equinox<\/a> has leased a 44,000-square-foot, ground-level space at Buckhead Village next to fashion retailer COS, along the south side of the district near Pharr Road, according to property owners Jamestown.\u00a0<\/p>\n<p>Equinox Buckhead is being created in partnership with New York-based design firm Goodrich. Plans call for the sizable space to be \u201cinspired by the city surroundings\u201d and \u201cgrounded in its Buckhead setting,\u201d with \u201cclean forms, natural materials, rich textures, and carefully considered details [that] bring a sense of residential comfort while maintaining refined, understated elegance,\u201d according to an announcement today.\u00a0<\/p>\n<p>Equinox\u2019s first location in the Peach State is scheduled to open in 2027. The fitness company was founded in 1991 and now counts more than 100 global locations.\u00a0<\/p>\n<p>The Atlanta outpost will mark Equinox\u2019s seventh in the Southeast, following a recent West Palm Beach opening. Florida counts five clubs overall, and another operates in Nashville.\u00a0<\/p>\n<p class=\"image-and-caption\">\n<a class=\"fancybox\" href=\"https:\/\/atlanta.urbanize.city\/sites\/default\/files\/styles\/1140w\/public\/2026-06\/Buckhead%20Village_courtesy%20of%20Jamestown%20%281%29.jpg?itok=32hBQIOn\" rel=\"article-image-set nofollow noopener\" title=\"Courtesy of Jamestown\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"image-950w article-inline-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/Buckhead Village_courtesy of Jamestown (1).jpg\" width=\"950\"\/><\/a><br \/>\nCourtesy of Jamestown<\/p>\n<p>Standard memberships <a href=\"https:\/\/wellfitinsider.com\/equinox-gym\/equinox-gym-membership-plan-and-cost\/\" target=\"_blank\" rel=\"nofollow noopener\">range<\/a> from about $220 to $300 per month, depending on location.\u00a0<\/p>\n<p>In Buckhead, expect training facilities described as state-of-the-art, along with a full-service spa, personal coaching, Equinox food and beverage, and group fitness and Pilates classes.\u00a0<\/p>\n<p>\u201cAtlanta has long been one of the most important markets on our growth roadmap, and Buckhead Village presented a unique opportunity to introduce the Equinox experience in a location that reflects the energy, sophistication, and lifestyle of the city,\u201d Andy Subervi, Equinox\u2019s head of development, said in today\u2019s announcement. \u201cWe look forward to creating a flagship destination that sets a new standard for luxury fitness and wellness in Atlanta.\u201d<\/p>\n<p>Jamestown, the developer behind Ponce City Market and Westside Provisions District, bought the hobbling shopping hub in 2019 and focused on creating a commercial district with a focus on smaller brands and innovative restaurant concepts that didn\u2019t shed its luxury moxie.<\/p>\n<p class=\"image-and-caption\">\n<a class=\"fancybox\" href=\"https:\/\/atlanta.urbanize.city\/sites\/default\/files\/styles\/1140w\/public\/2026-06\/Buckhead%20Village_courtesy%20of%20Jamestown.jpg?itok=SmwdNqOV\" rel=\"article-image-set nofollow noopener\" title=\"Courtesy of Jamestown\" target=\"_blank\"><img decoding=\"async\" alt=\"\" class=\"image-950w article-inline-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/Buckhead Village_courtesy of Jamestown.jpg\" width=\"950\"\/><\/a><br \/>\nCourtesy of Jamestown<\/p>\n<p>Other new additions to Buckhead Village are set to include <a href=\"https:\/\/www.jonesroadbeauty.com\/?gad_source=1&amp;gad_campaignid=23693746006&amp;gbraid=0AAAABDNDzN14h4E6zdv-bgVsoilkCf_S1&amp;gclid=Cj0KCQjwj47OBhCmARIsAF5wUEFCaHBUNn55ZneQGiPc8tFZVzfHtXVFQsDtEm0vvm9CKgES8H-T2PIaArVsEALw_wcB\" target=\"_blank\" rel=\"nofollow noopener\">JONES ROAD<\/a>, a beauty brand from entrepreneur Bobbi Brown, scheduled to open this year, alongside fashion boutique <a href=\"https:\/\/www.jeffreyusa.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Jeffrey<\/a>, which is projected to open in August.\u00a0<\/p>\n<p>Recent openings include: Anthropologie\u2019s second-ever standalone <a href=\"https:\/\/www.anthropologie.com\/maeve\" target=\"_blank\" rel=\"nofollow noopener\">Maeve<\/a> store; <a href=\"http:\/\/greatmany.com\/atlanta\" target=\"_blank\" rel=\"nofollow noopener\">Great Many<\/a>, a non-surgical hair growth studio; London-based luxury womenswear brand <a href=\"https:\/\/www.meandem.com\/us\" target=\"_blank\" rel=\"nofollow noopener\">ME+EM<\/a>; New York-based lifestyle brand <a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/BWitC4x9oWurjG2VfOfZt40RrD?domain=urldefense.proofpoint.com\" target=\"_blank\" rel=\"nofollow noopener\">Hill House Home<\/a>; French furniture designer <a href=\"https:\/\/www.roche-bobois.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Roche Bobois<\/a>; and New York City-based <a href=\"https:\/\/www.loveshackfancy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">LoveShackFancy<\/a>.<\/p>\n<p>&#8230;<\/p>\n<p>Follow us on social media:\u00a0<\/p>\n<p><a href=\"https:\/\/twitter.com\/UrbanizeATL\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.facebook.com\/UrbanizeATL\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>\/and now:\u00a0<a href=\"https:\/\/www.instagram.com\/urbanizeatlanta_\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram<\/a>\u00a0\u00a0<\/p>\n<p>\u2022\u00a0<a href=\"https:\/\/atlanta.urbanize.city\/neighborhood\/buckhead\" target=\"_blank\" rel=\"noopener nofollow\">Buckhead news, discussion<\/a>\u00a0(Urbanize Atlanta)\u00a0<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"After years of rumors in other Atlanta locations, a fitness concept synonymous with luxury lifestyles is finally planting&hellip;\n","protected":false},"author":2,"featured_media":631761,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[6647,102,56,54,55],"class_list":["post-631760","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-fitness","tag-health","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/631760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=631760"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/631760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/631761"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=631760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=631760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=631760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}