{"id":633711,"date":"2026-06-11T20:40:18","date_gmt":"2026-06-11T20:40:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/633711\/"},"modified":"2026-06-11T20:40:18","modified_gmt":"2026-06-11T20:40:18","slug":"openai-could-go-from-ai-pioneer-to-ais-blackberry-says-forrester","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/633711\/","title":{"rendered":"OpenAI could go from AI pioneer to AI’s BlackBerry, says Forrester"},"content":{"rendered":"

As OpenAI courts investors and chases enterprise customers, Forrester says today’s AI leader could become tomorrow’s cautionary tale<\/p>\n

OpenAI may be headed for Wall Street, but one analyst firm is already warning enterprise customers not to get too attached.<\/p>\n

In a note published alongside OpenAI’s confidential IPO filing<\/a>, Forrester urged companies to keep their AI options open, arguing that today’s market leader could easily become tomorrow’s cautionary tale.<\/p>\n

“Don’t lock into long-term contracts; keep your architectures flexible,” the firm advised. “In fact, OpenAI could become AI’s BlackBerry FIFO (First In, First Out). The company that defines a category is often the one most painfully displaced by it.”<\/p>\n

The caution comes as OpenAI takes its first formal step toward a public listing. Alongside its confidential SEC filing, the company published a roadmap built around three ambitions: AI systems that can accelerate research, AI that boosts economic growth, and eventually a personal AGI assistant for everyone. Forrester was more interested in a fourth question: what happens if OpenAI doesn’t stay on top?<\/p>\n

The firm argues that OpenAI faces what it calls a “trifecta” of challenges: persuade consumers to use its agents instead of rivals’, convince enterprises to build around its technology, and stay ahead in the race toward AGI.<\/p>\n

The enterprise battle may prove the most lucrative. “Whoever automates the dull, expensive middle of a company’s operations first becomes the system of record everyone else has to rip out \u2014 and almost no one does,\u201d Forrester said.\u00a0<\/p>\n

In other words, the first company to get AI agents woven into day-to-day business processes stands a decent chance of becoming yet another piece of software that everyone complains about, but nobody can remove.<\/p>\n

However, Forrester’s advice is that, rather than standardizing on a single provider, enterprises should “anchor to the capability you need \u2014 not the brand that got there first \u2014 and keep your switching costs low.”<\/p>\n

The warning also comes as OpenAI reportedly<\/a> weighs cutting prices to fend off growing competition from rivals, including Anthropic. If the AI market is heading for a price war, enterprises may want to think twice before chaining themselves to a single supplier.<\/p>\n

Forrester also notes that a public listing could provide customers with something they currently lack: visibility into OpenAI’s finances. Once public, the company would be required to disclose far more information about the cost of training and operating its models, giving enterprise buyers a clearer picture of the economics behind the AI systems they increasingly depend on.<\/p>\n

For now, OpenAI remains the company that helped define the generative AI era. Whether it becomes the next Google, the next Microsoft, or AI’s answer to BlackBerry is a question investors will soon be paying very close attention to.\u00a0 \u00ae<\/p>\n","protected":false},"excerpt":{"rendered":"As OpenAI courts investors and chases enterprise customers, Forrester says today’s AI leader could become tomorrow’s cautionary tale…\n","protected":false},"author":2,"featured_media":633712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-633711","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/633711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=633711"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/633711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/633712"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=633711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=633711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=633711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}