When manufacturers begin to design new boots – a process that can start up to two years before release – they often consult trend forecasters such as WGSN to learn which colours, themes and styles are likely to be ‘in’ when the product eventually hits the shelves.<\/p>\n
But there are other factors as to why pink has been a hit in football.<\/p>\n
Of course, players are far more open to wearing extravagant boots than previous generations.<\/p>\n
But the simple reason the companies have hit upon pink is because of how it contrasts with the green of the pitch.<\/p>\n
It stands out whether you are watching on television, at the stadium, or scrolling on your phone.<\/p>\n
The pink boot shows up if you are looking at slow-motion clips, or watching under stadium lights.<\/p>\n
In a nutshell – it is highly visible.<\/p>\n
But the irony may be that, with so many manufacturers arriving at pink, perhaps it is more difficult for their designs to stand out?<\/p>\n