{"id":635547,"date":"2026-06-12T21:33:08","date_gmt":"2026-06-12T21:33:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/635547\/"},"modified":"2026-06-12T21:33:08","modified_gmt":"2026-06-12T21:33:08","slug":"nothing-ceo-says-phone-prices-are-going-to-keep-going-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/635547\/","title":{"rendered":"Nothing CEO says phone prices are going to keep going up"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">Memory is now the most expensive component in a smartphone. It\u2019s more expensive than the processor, more expensive than the display, and can account for more than 50% of the total hardware bill.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">For Phone (4a), memory costs doubled between when we decided to build the device and when it launched. They\u2019ve doubled again since.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">I posted about this earlier this year. It\u2019s now playing out, faster than predicted.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">Phone prices are going up, and they\u2019ll keep going up into next year. Since February, new phones have been launching up to $100 more expensive than their predecessors. In India, phones above \u20b930K have seen price jumps of \u20b97,000 or more.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">The natural instinct is to buy ahead. It doesn\u2019t work that way. In a shortage, memory is allocated, not bought. You get what you\u2019re given, at the current price.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1lkuyz88 _19wv7tc1\">If you\u2019ve been waiting to upgrade a device, the best time was yesterday. The next best time is now. This year\u2019s sale season won\u2019t have the discounts people are used to.<\/p>\n","protected":false},"excerpt":{"rendered":"Memory is now the most expensive component in a smartphone. It\u2019s more expensive than the processor, more expensive&hellip;\n","protected":false},"author":2,"featured_media":635548,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[786,2306,50,6994,227,86,56,54,55],"class_list":["post-635547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-gadgets","tag-mobile","tag-news","tag-phones","tag-tech","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/635547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=635547"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/635547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/635548"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=635547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=635547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=635547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}