{"id":637802,"date":"2026-06-14T06:05:46","date_gmt":"2026-06-14T06:05:46","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/637802\/"},"modified":"2026-06-14T06:05:46","modified_gmt":"2026-06-14T06:05:46","slug":"uk-fruit-beer-trends-2026-brewdog-elvis-juice-jubel-and-fruli-lead-consumer-awareness","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/637802\/","title":{"rendered":"UK fruit beer trends 2026: BrewDog Elvis Juice, JUBEL and Fr\u00fcli lead consumer awareness"},"content":{"rendered":"<p>Which fruit beer brands have the highest trial rates? <\/p>\n<p data-block-key=\"fdada\">Among those who have heard of BrewDog Elvis Juice, 27% have tried it. Trial is especially strong among consumers aged 45-54 (39%) and 35-44 (33%), suggesting the brand has successfully extended awareness into consumption beyond younger audiences. <\/p>\n<p data-block-key=\"8ejbe\">Fr\u00fcli records the second-highest trial rate at 18% among those who have heard of the brand. Its strongest performance comes among 35\u201344-year-olds, where nearly one-third (32%) have tried the brand. Trial also reaches 24% among 45\u201354-year-olds. <\/p>\n<p data-block-key=\"272p6\">JUBEL tells a different story. While overall trial stands at 17%, the brand performs particularly well among younger consumers, with 28% of 25\u201334-year-olds and 23% of 18\u201324-year-olds having tried it. Trial drops sharply among older groups, reaching just 9% among 45\u201354-year-olds and 10% among those aged 55 and above. <\/p>\n<p data-block-key=\"avh9a\">This suggests JUBEL has established itself as a youth-oriented fruit beer brand, while BrewDog Elvis Juice and Fr\u00fcli have achieved broader appeal across age groups. <\/p>\n<p data-block-key=\"5ainf\">Looking across both awareness and trial, the 25-34 demographic emerges as the category&#8217;s most engaged audience. This age group records the highest awareness for BrewDog Elvis Juice, JUBEL, Cruzcampo Sevilla, Beavertown Cosmic Drop, Lindemans, Madr\u00ed Excepcional Lim\u00f3n and Damm Lemon.<\/p>\n","protected":false},"excerpt":{"rendered":"Which fruit beer brands have the highest trial rates? Among those who have heard of BrewDog Elvis Juice,&hellip;\n","protected":false},"author":2,"featured_media":637803,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-637802","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/637802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=637802"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/637802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/637803"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=637802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=637802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=637802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}