{"id":63880,"date":"2025-08-13T11:50:10","date_gmt":"2025-08-13T11:50:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/63880\/"},"modified":"2025-08-13T11:50:10","modified_gmt":"2025-08-13T11:50:10","slug":"google-uses-ai-in-new-ways-to-fight-invalid-ad-traffic","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/63880\/","title":{"rendered":"Google uses AI in new ways to fight invalid ad traffic"},"content":{"rendered":"<p data-block-key=\"p5hkl\"><a href=\"https:\/\/www.google.com\/ads\/adtrafficquality\/invalid-activity\/\" rel=\"nofollow noopener\" target=\"_blank\">Invalid traffic<\/a> (IVT) is ad activity that doesn\u2019t come from a real person with genuine interest. It wastes ad budgets, siphons revenue from publishers and erodes trust.<\/p>\n<p data-block-key=\"b9bf4\">We&#8217;ve long used AI to fight IVT, and new applications are further improving our results. Our Ad Traffic Quality team, with Google Research and Google DeepMind, recently introduced industry-leading defenses powered by large language models to more precisely identify ad placements generating invalid behaviors.<\/p>\n<p data-block-key=\"911r2\">Our new applications provide faster and stronger protections by analyzing app and web content, ad placements and user interactions. For example, they&#8217;ve significantly improved our content review capabilities, leading to a 40% reduction in IVT stemming from deceptive or disruptive ad serving practices<\/p>\n<p>. This helps advertisers better reach their intended audiences and keeps policy violators off our platforms.<\/p>\n<p data-block-key=\"43p94\">Beyond this, we continue to run extensive automated and manual checks to ensure advertisers aren&#8217;t charged for IVT, even if an ad serves. These <a href=\"https:\/\/www.google.com\/ads\/adtrafficquality\/\" rel=\"nofollow noopener\" target=\"_blank\">ad traffic quality<\/a> innovations represent the latest in our two decades of work to defend against evolving threats and uphold the integrity of the digital ad ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"Invalid traffic (IVT) is ad activity that doesn\u2019t come from a real person with genuine interest. It wastes&hellip;\n","protected":false},"author":2,"featured_media":63881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,3085,86,56,54,55],"class_list":["post-63880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-none","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/63880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=63880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/63880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/63881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=63880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=63880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=63880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}