{"id":640093,"date":"2026-06-15T15:56:14","date_gmt":"2026-06-15T15:56:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/640093\/"},"modified":"2026-06-15T15:56:14","modified_gmt":"2026-06-15T15:56:14","slug":"a-holy-grail-copy-of-super-mario-bros-has-sold-for-3m","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/640093\/","title":{"rendered":"A &#8220;holy grail&#8221; copy of Super Mario Bros. has sold for $3m"},"content":{"rendered":"<p>A rare copy of Super Mario Bros. has been sold at auction for a record-breaking $3m USD.<\/p>\n<p>Sold by Heritage Auctions last Friday, this particular version of Super Mario Bros. was rated 9.6 A++ by grading company PSA and beat a prior Super Mario Bros. auction <a href=\"https:\/\/www.eurogamer.net\/another-record-breaking-video-game-auction-sees-a-rare-copy-of-super-mario-bros-sell-for-usd2m\" rel=\"nofollow noopener\" target=\"_blank\">record of $2m established back in 2021<\/a>.<\/p>\n<p>Check out a trailer for Super Mario Bros Wonder here.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=QrY7VDEuoWQ\" rel=\"noopener nofollow\" target=\"_blank\">Watch on YouTube<\/a><\/p>\n<p>Why is it so expensive? Well, this copy of Super Mario Bros. is something of a &#8220;holy grail&#8221; for video game collectors, according to the Heritage Foundation&#8217;s description. It was discovered in a Control Deck NES Bundle, and had been untouched for around 40 years. The auction winner also takes home the Control Deck NES bundle it was found in &#8211; a nice little bonus for the wealthy anonymous collector.<\/p>\n<p>Additionally, this copy of Super Mario Bros. is itself a special variant of the retro classic. It was manufactured as part of the game&#8217;s second production run, which means a very specific gloss sticker is present on the box.<\/p>\n<p>&#8220;This specific variant has never appeared in a public auction in sealed condition, underscoring just how elusive it is,&#8221; Heritage Foundation explained in its auction description. &#8220;The closest parallel is the widely publicized 2019 private sale of the WATA 9.4 A++ second-production copy, a landmark transaction that became the first six-figure video game sale and permanently shifted perceptions of what historically important games could command.<\/p>\n<p>&#8220;That moment didn&#8217;t create the scarcity &#8211; it revealed it, bringing mainstream attention to how few early sealed copies truly exist, and how extraordinarily seldom a certified gloss sticker second-production example surfaces at all. With just three confirmed, chances to acquire one are extremely rare.&#8221;<\/p>\n<p>PSA, the rating company that assigned this copy of Super Mario Bros its 9.6 A++, took over video game ratings from subsidiary WATA last year. WATA&#8217;s founder was <a href=\"https:\/\/www.eurogamer.net\/wata-co-founder-accused-of-breaking-companys-rules-on-selling-graded-stock\" rel=\"nofollow noopener\" target=\"_blank\">accused of breaking company rules by selling graded stock in 2022<\/a>, and the company has been criticised  over the years as Wata-rated games have sold via its auction partner, Heritage Auctions, for increasingly large amounts.<\/p>\n<p>The two companies&#8217; histories are intertwined. Heritage Auctions co-founder James Halperin &#8211; who was <a href=\"https:\/\/www.forbes.com\/forbes\/2004\/1227\/156.html?sh=315fa14b2e07\" rel=\"nofollow noopener\" target=\"_blank\">fined $1.2m for fraud back in 2004<\/a> &#8211; was a previous WATA investor and advisory board member, and Haspel has known Halperin for a number of years.<\/p>\n<p>A string of increasingly expensive auctioned games have been sold by Heritage Auctions over the years. A <a href=\"https:\/\/www.eurogamer.net\/sealed-copy-of-super-mario-bros-sells-for-usd114k-becomes-most-expensive-video-game-ever\" rel=\"nofollow noopener\" target=\"_blank\">sealed copy of Super Mario Bros. rated 9.4 by WATA sold for $114k<\/a> in 2020, then in 2022 a <a href=\"https:\/\/www.eurogamer.net\/unopened-super-mario-bros-sells-for-usd660-000-smashing-world-record\" rel=\"nofollow noopener\" target=\"_blank\">sealed 9.6 WATA-rated copy of Super Mario Bros. sold for an eyebrow-raising $660k<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A rare copy of Super Mario Bros. has been sold at auction for a record-breaking $3m USD. Sold&hellip;\n","protected":false},"author":2,"featured_media":640094,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-640093","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/640093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=640093"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/640093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/640094"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=640093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=640093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=640093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}