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Image source: The Motley Fool<\/p>\n
Warren Buffett\u2019s one of the most studied investors in history. Starting from humble beginnings in Nebraska, the \u2018Oracle of Omaha\u2019 has built a net worth of over $150bn. And he did it without complex derivatives, insider tips, or market timing.<\/p>\n
So for investors starting from scratch at the age of 50, here\u2019s how you can consider using his simply strategy to target life-changing wealth.<\/p>\n
Should you buy Coca-Cola shares today?\t<\/p>\n
Before you decide, please take a moment to review this report first. Despite ongoing uncertainties from US tariffs to global conflicts, Mark Rogers and his team believe many UK shares still trade at substantial discounts, offering savvy investors plenty of potential opportunities to learn about.<\/p>\n
That\u2019s why this could be an ideal time to secure this valuable research \u2013 Mark\u2019s analysts have scoured the markets to reveal 5 of his favourite long-term \u2018Buys\u2019. Please, don\u2019t make any big decisions before seeing them.<\/p>\n
Three rules Buffett never breaks<\/p>\n
Buffett\u2019s philosophy, distilled to its essence, comes down to three principles:<\/p>\n
Invest for the long run \u2013 he famously said his favourite holding period is \u201cforever\u201d. The patience to hold quality businesses through volatility is what separates wealth creators from wealth destroyers.<\/p>\n
Stay within your circle of competence \u2013\u00a0Buffett only invests in businesses he genuinely understands. Knowing what you don\u2019t know is just as valuable as knowing what you do.<\/p>\n
Be greedy when others are fearful \u2013 the best buying opportunities arrive when sentiment is at its worst, not when everything looks rosy. Buying quality cheaply is the foundation of every great Buffett investment.<\/p>\n
Buffett\u2019s most enduring bet<\/p>\n
There is no better illustration of all three principles in action than\u00a0Coca-Cola\u00a0(NYSE:KO<\/a>). Buffett first bought Coke in 1988, shortly after Black Monday had hammered equity markets. He paid around $592m for a 6.2% initial stake, before building his position to \u00a31.3bn over the following few years. He\u2019s held it ever since.<\/p>\n Today, Berkshire Hathaway\u2018s 400 million Coke shares are worth over $30bn, and the stock generates around $848m in annual dividends<\/a> alone.<\/p>\n It\u2019s a masterclass in all three rules at once: a business Buffett understood deeply, bought during widespread fear, and held through decades of compounding.<\/p>\n So does the investment case still hold in June 2026?<\/p>\n The bull case is still fizzing<\/p>\n