{"id":642563,"date":"2026-06-17T00:16:26","date_gmt":"2026-06-17T00:16:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/642563\/"},"modified":"2026-06-17T00:16:26","modified_gmt":"2026-06-17T00:16:26","slug":"we-tore-it-to-the-ground-apple-says-it-built-siri-ai-from-the-ground-up-but-admits-this-wasnt-the-original-plan-a-first-version-of-its-new-voice-assist","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/642563\/","title":{"rendered":"\u2018We tore it to the ground\u2019: Apple says it built Siri AI \u2018from the ground up\u2019, but admits this wasn’t the original plan \u2014 a first version of its new voice assistant was ready last year"},"content":{"rendered":"

Apple has explained why Siri’s AI overhaul has taken so longInitially, the company built an “iterative” version on top of the existing Siri, but this didn’t deliver on Apple’s visionSo instead Siri was then rebuilt from the ground up<\/p>\n

Siri\u2019s AI overhaul<\/a> is finally set to arrive later this year, long after it was initially promised \u2014 but Apple<\/a> has now shed some light on what, exactly, took so long.<\/p>\n

In a post-WWDC<\/a> talk attended by 9to5Mac<\/a> and TechRadar, Mike Rockwell \u2014 the Apple executive who took leadership of the Siri team last year \u2014 explained that, back in 2025, the company managed to build a working version of Siri AI \u201cthat was sort of incremental on top of the original Siri\u201d but that \u201cwe didn\u2019t feel it was really delivering on the vision and the experience that we wanted to do.\u201d<\/p>\n

As a result, the team then \u201crebuilt Siri from the ground up, literally, tore it to the ground,\u201d with the end result being \u201ca profoundly more capable Siri.\u201d<\/p>\n

Latest Videos From\"\"\"\"<\/p>\n

\n

\"Apple\n<\/p>\n

Apple’s Mike Rockwell speaking at WWD 2026 (Image credit: Lance Ulanoff \/ Future)A necessary shift in strategy<\/p>\n

So, in other words, it sounds like Apple pivoted away from an initial plan of adding to the existing Siri after realizing this wouldn\u2019t cut it with expectant fans, and then started work on the lengthy job of completely rebuilding its digital assistant.<\/p>\n

Whether this is a satisfying explanation is debatable \u2014 it could be argued that a company with as much talent and experience as Apple should have already known what would be necessary to build a true AI assistant, especially when there were plenty of rival models the company could look to for inspiration.<\/p>\n

You may like<\/p>\n

But it does at least go some way to explaining why this whole endeavor has taken quite so long. And while Apple\u2019s initial goal of delivering an incremental upgrade might have been shortsighted, the ultimate decision to abandon that and rebuild Siri from the ground up was probably the right one, given how impressive the competition is in this space.<\/p>\n

<\/p>\n

Today’s best iPhone deals<\/p>\n

<\/p>\n

\n

\"Google\n<\/p>\n

<\/a><\/p>\n

Follow TechRadar on Google News<\/a> and add us as a preferred source<\/a> to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!<\/p>\n

Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n

And of course you can also follow TechRadar on TikTok<\/a> for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp<\/a> too.<\/p>\n