\u201cWe cannot block the development of companies and employment. The race for artificial intelligence is already a fact,\u201d said Massimo Sertori, Lombardy\u2019s energy councillor. \u201cWe can, however, try to keep the phenomenon under control by avoiding excesses and the exaggerated exploitation of the territory.\u201d<\/p>\n
The other factor influencing decision-making reflects the outlook of Pete Sacco, founder and CEO of PTS Data Center Solutions. As outlined in an earlier column<\/a>, Sacco foresees faster AI response times being required, as \u201cinferencing\u201d starts to dominate over \u201ctraining.\u201d He believes this can only be achieved with smaller data centres located closer to end users.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Obviously no massive data facilities anywhere can occupy hundreds of acres in the middle of a business district. Therefore, if they hope to locate near urban centres, they may need to look like the one being constructed in London, U.K.<\/p>\n Pure\u2019s $3 billion (CDN) two-building data centre campus in northwest London\u2019s Brent Cross district occupies just under nine acres of land. Building One (LON01) is already live. When the second building becomes operational in 2029, the total facility will be a 90MW data centre. Although not as large as many being planned in North America, it is still significant in size. Importantly, the Pure data centre is located close to its users.<\/p>\n Also notable are Pure\u2019s efforts to address environmental sustainability while also recognizing the sensitivity of the centre\u2019s placement within the community that surrounds it.<\/p>\n LON01 has already achieved a Platinum zero-waste-to-landfill certificate and uses hydro-treated vegetable oil (HVO) in place of diesel for backup generators.\u00a0Pure\u2019s second building will be visually distinct as well.<\/p>\n \u201cThe site (of the second building) has planning permission for what will be one of the world\u2019s largest living walls,\u201d says<\/a> Pure. \u201cOver 750,000 plants will wrap around Building 2 to reduce noise and air pollution, as well as encourage biodiversity of insects and birds next to Brent Reservoir\u2019s Site of Special Scientific Interest.\u201d<\/p>\n Pure has also donated a living wall to a local primary school in Brent Cross to educate pupils about nature and climate action and has helped plant \u201ctiny forests\u201d in partnership with Earthwatch Europe and the local council. The company is also supporting local school garden and allotment projects through Seeds for Growth.<\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/PDC_BrentCross_Living-Wall-PURE-renderingweb.png\")
MACE GROUP \u2014 A 7400 m2 living wall incorporated into the second building of Pure\u2019s data centre campus in London, U.K. will be one of the world\u2019s largest, the company says.<\/p>\n