{"id":645143,"date":"2026-06-18T11:00:09","date_gmt":"2026-06-18T11:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/645143\/"},"modified":"2026-06-18T11:00:09","modified_gmt":"2026-06-18T11:00:09","slug":"apple-reportedly-considering-price-hikes-as-memory-prices-surge","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/645143\/","title":{"rendered":"Apple reportedly considering price hikes as memory prices surge"},"content":{"rendered":"<p>Several smartphone makers have already increased the prices of their devices amid rising RAM and flash storage chip costs. While companies like Apple and Samsung have so far absorbed the higher component costs, a new report claims Apple can no longer avoid the price increases.<\/p>\n<p>According to a report by The Wall Street Journal, based on an exclusive interview with <a href=\"https:\/\/www.gsmarena.com\/apple_ceo_tim_cook_to_step_down-news-72464.php\" rel=\"nofollow noopener\" target=\"_blank\">Apple CEO Tim Cook<\/a>, the company is expected to raise the prices of some of its products in the near future.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"675\" alt=\"Apple CEO Tim Cook at WWDC 23\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/1781780409_412_gsmarena_001.jpg\"\/><br \/>\nApple CEO Tim Cook at WWDC 23. Source @tim_cook<\/p>\n<p>While Cook did not reveal when the price hikes will take effect or which products will be affected first, the report claims that Apple&#8217;s Mac and iPad lineup is expected to see price increases ahead of the rest of the company&#8217;s portfolio.<\/p>\n<p>Apple\u2019s upcoming <a href=\"https:\/\/www.gsmarena.com\/apples_iphone_18_pro_and_iphone_18_pro_max_to_be_aggressively_priced-news-72646.php\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 18 Pro lineup<\/a> is also reported to cost more than the current <a href=\"https:\/\/www.gsmarena.com\/apple_iphone_17_pro_vs_iphone_17_pro_max_review_battery_camera_price_compared-news-69875.php\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro series<\/a>.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/www.wsj.com\/tech\/apple-price-increases-memory-supply-199845b1\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Several smartphone makers have already increased the prices of their devices amid rising RAM and flash storage chip&hellip;\n","protected":false},"author":2,"featured_media":645144,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2306,86,56,54,55],"class_list":["post-645143","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/645143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=645143"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/645143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/645144"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=645143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=645143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=645143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}