{"id":649229,"date":"2026-06-20T16:41:10","date_gmt":"2026-06-20T16:41:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/649229\/"},"modified":"2026-06-20T16:41:10","modified_gmt":"2026-06-20T16:41:10","slug":"sony-aims-to-drive-ps-plus-profits-by-improving-service-proposition","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/649229\/","title":{"rendered":"Sony Aims to Drive PS Plus Profits by ‘Improving Service Proposition’"},"content":{"rendered":"

\"Sony<\/a> Image: Push Square<\/p>\n

Despite all the doom and gloom surrounding the games industry right now, Sony actually achieved record high profitability for its gaming division this past fiscal year, ending 31st March.<\/p>\n

One contributor to that success is PS Plus<\/a>, the PS5\u2019s semi-mandatory subscription service which unlocks online multiplayer, monthly games, and more. It\u2019s a huge driver of PlayStation\u2019s business, and moving forward the format holder hopes to strengthen this sector.<\/p>\n

As part of a massive new financial report<\/a>, the organisation said:<\/p>\n

\u201cSony is focused on driving profitable growth of PS Plus by increasing user engagement and continuously improving its service proposition and content, as well as inviting users to shift to higher tiers.\u201d<\/p>\n

There\u2019s a debate about whether, in this day and age, console players should be forced to pay to play online \u2013 especially when those services are generally offered for free on PC.<\/p>\n

I think there is merit to the way PlayStation\u2019s online ecosystem works, although PS Plus is not exactly cheap anymore. Generally I think the monthly games in the Essential tier have been decent, though, and do add inherent value to the service.<\/p>\n

Personally, I think if you\u2019re a new PS5 customer or someone who likes to play a variety of different games, PS Plus Extra<\/a> is really good value for money \u2013 especially if you pay for a year upfront.<\/p>\n

PS Plus Premium<\/a> could use work, though: while I appreciate the cloud gaming experience is actually quite good on PlayStation these days, it\u2019s not something everyone wants to interact with. And while I love a lot of the retro games being selected of late, there needs to be more of them added quicker.<\/p>\n

I am hopeful Sony will continue to improve on PS Plus, because if it wants to upsell the higher tiers and even just retain customers, then it needs to continue to deliver excellent value.<\/p>\n

In this age of ever-increasing prices, it\u2019s hard not to be sceptical, but this is a foundational part of PlayStation\u2019s business \u2013 it really can\u2019t afford to lose members en masse.<\/p>\n

Which PS Plus tier are you currently subscribed to? (511 votes)
\nPS Plus Essential27%PS Plus Extra12%PS Plus Premium38%I’m not a member right now23%<\/p>\n

[source sec.gov<\/a>]<\/p>\n

\tSee Also<\/p>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Push Square Despite all the doom and gloom surrounding the games industry right now, Sony actually achieved…\n","protected":false},"author":2,"featured_media":649230,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,1357,112,622,86,56,54,55],"class_list":["post-649229","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-ps-plus","tag-ps5","tag-sony","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/649229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=649229"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/649229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/649230"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=649229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=649229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=649229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}