The AI-generated visual featured several glaring inaccuracies that fueled the frustration. Observers pointed out that the inside collar detail was noticeably messed up, the club badge was off-center, and the logo placement was incorrect. This resulted in a cheap-looking graphic that failed to accurately represent the physical shirts.<\/p>\n Club Responds With CAD Designs Following the immediate and widespread backlash, Morecambe quickly shifted their approach. A day after the initial announcement, the club shared a set of standard CAD designs for the new home kit to give fans a closer, more accurate look at the actual 2026-27 design, stepping away from the AI-generated aesthetic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kit Launch Controversy: Morecambe FC faced heavy criticism for using AI-generated promotional images for their 2026-27 kit…\n","protected":false},"author":2,"featured_media":650827,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-650826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/650826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=650826"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/650826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/650827"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=650826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=650826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=650826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"\/](\"\/static\/img\/post\/2026\/06\/21\/0TZThTBk4FIBWEe\/morecambe-26-27-kit-launch-faces-massive-backlash-over-ai-generated-chatgpt-image.jpg?s=800\")
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\nMorecambe Uses ChatGPT For Launch Image
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\n![\"\"\/](\"\/static\/img\/post\/2026\/06\/21\/AcZoiAnz88PIxOc\/morecambe-26-27-kit-launch-faces-massive-backlash-over-ai-generated-chatgpt-image.jpg?s=800\")
<\/a>![\"\"\/](\"\/static\/img\/post\/2026\/06\/21\/mZ40cZMG0cOzGJ6\/morecambe-26-27-kit-launch-faces-massive-backlash-over-ai-generated-chatgpt-image.jpg?s=800\")
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