{"id":652829,"date":"2026-06-22T20:53:19","date_gmt":"2026-06-22T20:53:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/652829\/"},"modified":"2026-06-22T20:53:19","modified_gmt":"2026-06-22T20:53:19","slug":"prime-day-2026-live-all-the-top-tv-soundbar-and-projector-deals-handpicked-by-our-home-cinema-experts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/652829\/","title":{"rendered":"Prime Day 2026 LIVE: all the top TV, soundbar and projector deals handpicked by our home cinema experts"},"content":{"rendered":"<p>Refresh <\/p>\n<p>2026-06-22T19:44:42.052Z<br \/>\n<a id=\"elk-d9077c58-69dc-44c6-a1d5-09afc6368ec4\"\/>Our TV and AV editor has his eye on a key OLED TV<\/p>\n<p id=\"elk-80ffe952-2335-477b-a4f7-2031d044a644\">Small, good OLED TVs are an increasingly rare sight. Many of the sets are limited to step-down ranges, and even then, not all of them extend to 42 inches. Which is why we\u2019ve always been fond of LG\u2019s smallest C-series option. They tend to offer the holistically best experience you\u2019ll find on an OLED of their size. And that remains the case with the 42-inch LG C5, which we gave a five-star rating and an Award last year.<\/p>\n<p>Highlights include flawless gaming specifications, an easy-to-set-up compact design and excellent picture quality. And right now, it\u2019s heavily discounted<a data-analytics-id=\"inline-link\" href=\"https:\/\/richer-sounds-plc-affiliate-programme.pxf.io\/c\/221109\/438189\/7783?subId1=whathifi-us-3769583322036053933&amp;sharedId=whathifi-us&amp;u=https%3A%2F%2Fwww.richersounds.com%2Flg-oled42c54la%2F\" data-url=\"https:\/\/www.richersounds.com\/lg-oled42c54la\/\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored noopener nofollow\" data-hl-processed=\"hawklinks\" data-google-interstitial=\"false\" data-placeholder-url=\"https:\/\/richer-sounds-plc-affiliate-programme.pxf.io\/c\/221109\/438189\/7783?subId1=hawk-custom-tracking&amp;sharedId=hawk-prefix&amp;u=https%3A%2F%2Fwww.richersounds.com%2Flg-oled42c54la%2F\" data-merchant-name=\"Richer Sounds\" data-merchant-id=\"153885\" data-merchant-network=\"ImpactRad\" data-merchant-url=\"richersounds.com\" data-mrf-recirculation=\"inline-link\">, retailing for \u00a3649 at Richer Sounds<\/a>. That\u2019s a big discount on its normal \u00a31400 price.<\/p>\n<p><a id=\"elk-collectionwidget-b758b8ad9fe382fa892762c4e54f8b29\"\/><a id=\"elk-91d95bed-7f5e-4da8-a75a-5f21c57e91d6\"\/><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-176dfc8a-e6b2-4e9f-8d84-490c68b898fe-0\">It\u2019s also why, despite owning a Sony Bravia 8 II, our TV and AV editor, Tom Parsons, has his eye on the set, with his deals sense telling him it may go even further down in price, to the point he\u2019d consider getting one for his gaming room (man cave).<\/p>\n<p>2026-06-22T18:32:39.154Z<br \/>\n<a id=\"elk-20f122d3-e887-4b98-85e5-276fe1719c1d\"\/>Three soundbars we\u2019d recommend keeping an eye on<\/p>\n<p id=\"elk-eb64ae56-17bc-4a70-9f46-dd74d6ee16ca\">We\u2019ve got less than half a day before Prime Day (week) starts in earnest, and if you\u2019re keen to pick up a soundbar during the event, but aren\u2019t sure which to get, then we have some good news. Specifically, our senior staff writer and surround sound expert, Lewis Empson, has penned a guide detailing three models he\u2019d recommend keeping an eye on.<\/p>\n<p>At the affordable end of the market, there\u2019s the tiny, but surprisingly capable Creative Stage Pro soundbar. The tiny unit is designed for people short on space and cash, but comes with a subwoofer included. This, plus its solid handling of dialogue, makes it a great option for people using small TVs or looking for something that will fit in the bedroom.<\/p>\n<p><a id=\"elk-ffbf9e27-de2f-447c-8ed1-00d2ea4133f1\"\/><\/p>\n<p>Today&#8217;s best Creative Stage Pro deals<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-cf22065c-32b0-4a26-ae6a-caf80382c389-0\">Next up, if you\u2019re short on money but want a Dolby Atmos soundbar, Lewis recommends keeping an eye on the Sony HT-S2000. This affordable unit offers punchy dynamics, impressive directionality and is one of the best performers you\u2019ll find for less than \u00a3350.<\/p>\n<p><a id=\"elk-34edba51-8e5c-4caa-bbec-8f23c49a6755\"\/><\/p>\n<p>Today&#8217;s best Sony HT-S2000 deals<\/p>\n<p id=\"elk-2f8a9180-cd78-4be4-8f3a-86d05f5c87a8\">Finally, if you want a multispeaker system, he\u2019d recommend keeping a particularly close eye on the Award-winning Samsung HW-Q990F. Though it has since been superseded by the newer, five-star HW-Q990H, we\u2019re expecting the system to be heavily discounted as retailers try to clear stock.<\/p>\n<p>If you do pick one up, you will be treated to a system with a central soundbar, twin satellite rear channels and a subwoofer, which combine to offer a truly immersive surround sound experience.<\/p>\n<p><a id=\"elk-80025236-a871-4f84-9313-fa3e05783e6e\"\/><\/p>\n<p>Today&#8217;s best Samsung HW-Q990F deals<\/p>\n<p>2026-06-22T17:57:36.809Z<br \/>\n<a id=\"elk-a16984d7-9003-4437-b071-cbac0bb58b27\"\/>The best cheap TV just dropped in price<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/QmXxu5wZKMDU635xANtPs4.jpg\" alt=\"TCL C6KS 50-inch TV\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/QmXxu5wZKMDU635xANtPs4.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/QmXxu5wZKMDU635xANtPs4.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline\"\/>\n<\/p>\n<p>(Image credit: What Hi-Fi?)<\/p>\n<p id=\"elk-e781ef72-1b44-45bb-8544-bc73916a4518\">We always struggle to find good, cheap TVs to recommend. Which is why the TCL C6KS was such a pleasant surprise when we reviewed it last year.<\/p>\n<p>Not only does it have much better specifications than most of the sets we test in the sub-\u00a3500 price bracket, but it also delivers the goods in the real world.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-e781ef72-1b44-45bb-8544-bc73916a4518-2\">So much so that our reviewers gave it a What Hi-Fi? Award last year. And now, thanks to a deal on Argos, the C6KS is even better value.<\/p>\n<p>The deal lets you <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.anrdoezrs.net\/click-100134077-15618761?sid=whathifi-us-7011001184059945016&amp;url=https:\/\/www.argos.co.uk\/product\/7463066\" data-url=\"https:\/\/www.argos.co.uk\/product\/7463066\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored noopener nofollow\" data-hl-processed=\"hawklinks\" data-google-interstitial=\"false\" data-placeholder-url=\"https:\/\/www.anrdoezrs.net\/click-100134077-15618761?sid=hawk-custom-tracking&amp;url=https:\/\/www.argos.co.uk\/product\/7463066\" data-merchant-name=\"Argos\" data-merchant-id=\"535\" data-merchant-network=\"CJ\" data-merchant-url=\"argos.co.uk\" data-mrf-recirculation=\"inline-link\">grab the Award-winning 50-inch TCL C6KS for \u00a3343<\/a> (save 20 per cent) when you use the TCLTV20 discount code at checkout.<\/p>\n<p>That\u2019s the best price we\u2019ve seen on an already stellar value Mini LED TV.<\/p>\n<p><a id=\"elk-collectionwidget-b758b8ad9fe382fa892762c4e54f8b29\"\/><a id=\"elk-5828314a-6333-416c-95cd-72a2288273cc\"\/><\/p>\n<p>2026-06-22T17:28:56.783Z<br \/>\n<a id=\"elk-a9b831a1-50bc-4601-8613-5a53b9744d0a\"\/>Two five-star flagship OLED TVs are already on sale \u2013 which should you get?<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/Lh4JnNFw9s6LswLofsxtVh.jpg\" alt=\"Samsung S99H 55-inch OLED TV\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/Lh4JnNFw9s6LswLofsxtVh.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/Lh4JnNFw9s6LswLofsxtVh.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline\"\/>\n<\/p>\n<p>(Image credit: What Hi-Fi? \/ Netflix, Our Planet II)<\/p>\n<p id=\"elk-4e51bece-18ef-4eab-92c8-ecf89949afb9\">Prime Day hasn\u2019t even officially started, but we\u2019re already seeing plenty of deals appear, especially on TVs. Among the list of early savings, one in particular stands out: the first major discount we\u2019ve spotted on the newly reviewed, five-star Samsung S99H.<\/p>\n<p>The deal lets you grab the five-star, flagship OLED for \u00a31899 at Richer Sounds, by using a TRADE250 promo code and then claiming \u00a3250 cashback from Samsung after purchase.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-4e51bece-18ef-4eab-92c8-ecf89949afb9-2\">And that is a very good price for such a new flagship OLED.<\/p>\n<p><a id=\"elk-collectionwidget-b758b8ad9fe382fa892762c4e54f8b29\"\/><a id=\"elk-01b78986-602d-4675-ba01-c6ed65102163\"\/><\/p>\n<p id=\"elk-a22cd602-7530-4829-9bc6-582c7227aa18\">But unless you insist on getting only the latest hardware, it\u2019s not the OLED we currently recommend. For most people, the current Amazon deal on the Sony Bravia 8 II is the one to go for.<\/p>\n<p>Though the Bravia 8 II isn\u2019t as new, and the Samsung does offer performance benefits (we know that, as we ran the two head-to-head in our viewing rooms), it\u2019s currently over \u00a3500 cheaper.<\/p>\n<p>And considering how close the two are when it comes to performance, we don\u2019t think the Samsung currently justifies the extra cost.<\/p>\n<p><a id=\"elk-collectionwidget-77bcc9a35d91960864a05fd202c8a8b7\"\/><a id=\"elk-4a26fed0-914c-4eac-813c-e751e2dd8301\"\/><\/p>\n<p>2026-06-22T16:44:17.633Z<br \/>\n<a id=\"elk-99604b18-0c0d-4de5-8d78-69a6a5534921\"\/>Some early bird specials <\/p>\n<p id=\"elk-af139f4b-bee1-4c7d-af72-9f5eb30941ea\">With all that out of the way, we have created an early list of all the top early Prime Day deals we\u2019ve spotted \u2013 including ones from rival specialist retailers.<\/p>\n<p><a id=\"elk-collectionwidget-b758b8ad9fe382fa892762c4e54f8b29\"\/><a id=\"elk-a9d6b5b5-5a86-451e-b12d-63b1d5912b36\"\/><a id=\"elk-e27b815c-1ab3-4dcd-836c-eafc78310363\"\/><\/p>\n<p>2026-06-22T15:35:21.076Z<\/p>\n<p id=\"elk-3e16bedc-d39c-4fa6-a466-8a2ce5ec7eb0\">Looking for an OLED TV?<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/TRCcGAqcZ4qSzj6nbkquSX.jpg\" alt=\"LG C5 42-inch OLED TV\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/TRCcGAqcZ4qSzj6nbkquSX.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/TRCcGAqcZ4qSzj6nbkquSX.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline\"\/>\n<\/p>\n<p>(Image credit: What Hi-Fi? \/ Prime Video, Stanley Tucci Searching For Italy)<\/p>\n<p id=\"elk-a35e1e15-4341-4252-847d-f7e9e6ca2d32\">If you\u2019re looking for an OLED TV during Prime Day, then we have one piece of advice: make sure you check last year\u2019s models as well as the newest ones.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-a35e1e15-4341-4252-847d-f7e9e6ca2d32-1\">Yes, the new models tend to offer performance benefits \u2013 clearly shown in our comparisons of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g6-oled65g6\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g6-oled65g6\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-redirect=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g6\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g6-oled65g6\" rel=\"nofollow noopener\" target=\"_blank\">LG G6<\/a> with the older <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g5-oled65g5\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g5-oled65g5\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-g5-oled65g5\" rel=\"nofollow noopener\" target=\"_blank\">LG G5<\/a>, and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/samsung-s99h-qe55s99h\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/samsung-s99h-qe55s99h\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/samsung-s99h-qe55s99h\" rel=\"nofollow noopener\" target=\"_blank\">Samsung S99H<\/a> with the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/samsung-s95f-qe65s95f\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/samsung-s95f-qe65s95f\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/samsung-s95f-qe65s95f\" rel=\"nofollow noopener\" target=\"_blank\">Samsung S95F<\/a>.<\/p>\n<p>But those are new TVs, so they are much more expensive and tend not to get big discounts this early in their lifecycle. If you\u2019re lucky, you may get a few hundred knocked off their price, but we tend to see big savings only later in the year, during Black Friday.<\/p>\n<p>Meanwhile, last year\u2019s sets usually get more significant discounts, sometimes to the tune of 50 per cent off their launch price. That means they can offer much better value.<\/p>\n<p>This year, we recommend keeping an eye on the stellar <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/sony-bravia-8-ii-k55xr8m2\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/sony-bravia-8-ii-k55xr8m2\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/sony-bravia-8-ii-k55xr8m2\" rel=\"nofollow noopener\" target=\"_blank\">Sony Bravia 8 II<\/a> if you\u2019re looking at grabbing a flagship TV, or the Award-winning <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-c5-oled-lg-oled55c5\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-c5-oled-lg-oled55c5\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/televisions\/lg-c5-oled-lg-oled55c5\" rel=\"nofollow noopener\" target=\"_blank\">LG C5<\/a> if you\u2019re looking for a step-down set.<\/p>\n<p><a id=\"elk-6382f426-bdb3-49ec-80fa-9e8b9f5f9cc1\"\/><\/p>\n<p>Today&#8217;s best LG OLED evo AI C5 65-inch TV 2025 and Sony Bravia 8 II 65-inch QD-OLED TV deals<\/p>\n<p>2026-06-22T15:14:16.615Z<br \/>\n<a id=\"elk-dcaf4c9a-6c71-4c3d-91e4-db0d51d1dc69\"\/>A word of advice<\/p>\n<p id=\"elk-c26eb474-1447-4a18-ad59-69b0b9f0d8b5\">Prime Day 2026 technically starts at midnight (UK time) tonight. But there are already a lot of early deals appearing. Which is why, to help you avoid buying a lemon, we have a couple of bits of advice for shoppers.<\/p>\n<p><a id=\"elk-42cb49eb-7ca2-47a6-a618-69df173910ea\"\/>Don\u2019t limit yourself to Amazon<\/p>\n<p id=\"elk-72558995-b269-47a2-a9c1-63686000deac\">Prime Day is an Amazon event, one that requires a Prime subscription to be part of. But even if you have subscribed to Prime and can take advantage of the event\u2019s discounts, we still recommend checking specialist retailers, as well as Amazon.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-72558995-b269-47a2-a9c1-63686000deac-1\">First, because specialist retailers usually run similar discounts, some offering even better prices than Amazon during Prime Day.<\/p>\n<p>Second, because some of the higher-end products we recommend aren\u2019t stocked on Amazon, or sell out incredibly fast during the event. In the UK, the five-star <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/soundbars\/kef-xio\" data-url=\"https:\/\/www.whathifi.com\/tv-home-cinema\/soundbars\/kef-xio\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/tv-home-cinema\/soundbars\/kef-xio\" rel=\"nofollow noopener\" target=\"_blank\">KEF XIO<\/a> Dolby Atmos soundbar we recommend to buyers with deep pockets is a \u201cprime\u201d (see what we did there) example.<\/p>\n<p><a id=\"elk-860ead31-7029-4562-b250-7fd813044f63\"\/><\/p>\n<p>Today&#8217;s best KEF XIO deals<\/p>\n<p><a data-google-interstitial=\"false\" aria-label=\"View KEF XIO on Best Buy\" href=\"https:\/\/bestbuy.7tiv.net\/c\/1943169\/614286\/10014?sharedId=whathifi-us&amp;subId1=whathifi-us-5070506885437969215&amp;prodsku=6639166&amp;u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fkef-xio-soundbar-black%2FJXXYVRZ8VY&amp;intsrc=CATF_21610\" referrerpolicy=\"no-referrer-when-downgrade\" class=\"hawk-affiliate-link-container\" data-product-key=\"438415-6639166\" data-url=\"https:\/\/bestbuy.7tiv.net\/c\/1943169\/614286\/10014?sharedId=whathifi-us&amp;subId1=whathifi-us-5070506885437969215&amp;prodsku=6639166&amp;u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fkef-xio-soundbar-black%2FJXXYVRZ8VY&amp;intsrc=CATF_21610\" data-model-id=\"1041697\" data-match-id=\"818958298\" data-product-type=\"1000\" data-link-merchant=\"Best Buy\" data-merchant-id=\"574517\" data-merchant-name=\"Best Buy\" data-merchant-url=\"http:\/\/www.bestbuy.com\" data-merchant-network=\"ImpactRadfutureusLlc\" rel=\"sponsored noopener nofollow\" target=\"_blank\" role=\"link\" tabindex=\"0\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/20acc2c5723d462b2895676c0592728bfb688bbb-100-80.jpg.webp\" alt=\"KEF - XIO Soundbar - Black\" title=\"KEF - XIO Soundbar - Black\" class=\"hawk-lazy-image-product-image\" draggable=\"false\" loading=\"lazy\" width=\"78\" height=\"70\"\/><\/a><a data-google-interstitial=\"false\" aria-label=\"View KEF XIO on Best Buy\" href=\"https:\/\/bestbuy.7tiv.net\/c\/1943169\/614286\/10014?sharedId=whathifi-us&amp;subId1=whathifi-us-5070506885437969215&amp;prodsku=6639166&amp;u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fkef-xio-soundbar-black%2FJXXYVRZ8VY&amp;intsrc=CATF_21610\" referrerpolicy=\"no-referrer-when-downgrade\" class=\"hawk-affiliate-link-container\" data-product-key=\"438415-6639166\" data-url=\"https:\/\/bestbuy.7tiv.net\/c\/1943169\/614286\/10014?sharedId=whathifi-us&amp;subId1=whathifi-us-5070506885437969215&amp;prodsku=6639166&amp;u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fkef-xio-soundbar-black%2FJXXYVRZ8VY&amp;intsrc=CATF_21610\" data-model-id=\"1041697\" data-match-id=\"818958298\" data-product-type=\"1000\" data-link-merchant=\"Best Buy\" data-merchant-id=\"574517\" data-merchant-name=\"Best Buy\" data-merchant-url=\"http:\/\/www.bestbuy.com\" data-merchant-network=\"ImpactRadfutureusLlc\" rel=\"sponsored noopener nofollow\" target=\"_blank\" role=\"link\" tabindex=\"0\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/dmd26t3nzigeba66-17441110181559-100-80.png.webp.webp\" alt=\"Best Buy\" title=\"Best Buy\" class=\"hawk-lazy-image-logo-image\" draggable=\"false\" loading=\"lazy\" width=\"80\" height=\"40\"\/><\/a><a id=\"elk-0f4027c0-7941-434e-b517-a24dcb32fea6\"\/>Go in prepared<\/p>\n<p id=\"elk-8990fd5f-f1b1-4d30-9be8-05ced3d5dd88\">Prime Day is a sales event, so it&#8217;s designed to instil a sense of urgency and persuade you to buy things. That means it\u2019s all too easy to get lost in the hype and buy a lot of things you don\u2019t need if you don\u2019t go in prepared.<\/p>\n<p>That\u2019s why we always recommend doing your research before the event and going in with a hit-list of things you want. That can be a shortlist of products to keep an eye on or a category in general, to make sure you\u2019re spending your money only on the things you actually need\/want.<\/p>\n<p>2026-06-22T14:58:54.624Z<br \/>\n<a id=\"elk-d5ad7843-5bcd-4bf7-b009-cf4b9dbfae83\"\/>Meet the team<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/NeHbHE3y4TdjeqhVoJsp6M.jpg\" alt=\"A photo of What Hi-Fi? journalist Tom Parsons. He is wearing an unbuttoned shirt over a t-shirt, has shoulder-length dark hair and is smiling at the camera.\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/NeHbHE3y4TdjeqhVoJsp6M.jpg\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/NeHbHE3y4TdjeqhVoJsp6M.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/NeHbHE3y4TdjeqhVoJsp6M.jpg\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/>Tom Parsons<\/p>\n<p>Social Links Navigation<\/p>\n<p><a class=\"button-social   \" href=\"https:\/\/twitter.com\/TomParsons\" target=\"_blank\" aria-label=\"TWITTER\" rel=\"nofollow noopener\"><\/a><a class=\"button-social   \" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/live\/mailto:tom.parsons@futurenet.com\" target=\"_self\" aria-label=\"EMAIL\" rel=\"nofollow noopener\"><\/a>TV and AV Editor<\/p>\n<p>I\u2019m What Hi-Fi?\u2019s TV &amp; AV Editor, and I\u2019ve been testing TVs and home cinema kit for almost 20 years. I love high-end gear, of course, but I also firmly believe that great picture and sound quality should be available to all. The good news is that it is! You really don\u2019t have to spend a fortune to get a home cinema experience to be proud of \u2013 especially if you shop around. I\u2019m always on the hunt for big discounts, and sales events such as Amazon Prime Day often unearth some great deals, but not all offers are as great as they might at first seem. Over the next few days, I will be flagging the real deals and warning you off the fake ones.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/kEGV8BAjAHiU3ubs2D6hJH.jpg\" alt=\"Lewis Empson author profile image\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/kEGV8BAjAHiU3ubs2D6hJH.jpg\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/kEGV8BAjAHiU3ubs2D6hJH.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/kEGV8BAjAHiU3ubs2D6hJH.jpg\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/>Lewis Empson<\/p>\n<p>Social Links Navigation<\/p>\n<p><a class=\"button-social   \" href=\"https:\/\/twitter.com\/lewis_empson\" target=\"_blank\" aria-label=\"TWITTER\" rel=\"nofollow noopener\"><\/a><a class=\"button-social   \" href=\"https:\/\/www.instagram.com\/lewisempson\" target=\"_blank\" aria-label=\"INSTAGRAM\" rel=\"nofollow noopener\"><\/a>Senior Staff Writer<\/p>\n<p>I\u2019m What Hi-Fi?\u2019s Senior Staff Writer for everything AV, and I\u2019ve reviewed a huge range of home cinema products. From super high-end projectors to flagship OLED TVs and even affordable streaming sticks, I\u2019ve found that there are ways to improve your home cinema setup regardless of your budget. As such, I\u2019ll be scouting out the best Prime Day deals on TVs, soundbars, surround sound packages and more. It\u2019s always worth remembering that the best Prime Day deals aren\u2019t always on Amazon, so I\u2019ll be scouring a wide range of retailers to ensure that the prices you\u2019re seeing are actually worth your hard-earned money.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/7XwqhnrrX4k4inmqwwNggX.jpg\" alt=\"robyn quick headshot\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/7XwqhnrrX4k4inmqwwNggX.jpg\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/7XwqhnrrX4k4inmqwwNggX.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/10\/7XwqhnrrX4k4inmqwwNggX.jpg\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/>Robyn Quick<\/p>\n<p>Social Links Navigation<\/p>\n<p><a class=\"button-social   \" href=\"https:\/\/www.linkedin.com\/in\/robyn-quick-658757215\/\" target=\"_blank\" aria-label=\"LINKEDIN\" rel=\"nofollow noopener\"><\/a><a class=\"button-social   \" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/live\/mailto:robyn.quick@futurenet.com\" target=\"_self\" aria-label=\"EMAIL\" rel=\"nofollow noopener\"><\/a>Staff Writer<\/p>\n<p>As What Hi-Fi? TV &amp; AV Staff Writer, I have spent my fair share of time testing a range of home cinema equipment. That has included high-end soundbar models (namely the KEF XIO and the Focal Mu-so Hekla), but also a range of budget kit that gets you great audio and picture performance while saving you some cash. This proves that you don\u2019t always have to spend a fortune to get the right product, and events such as Prime Day drop those prices even lower. I\u2019ll be keeping my eyes carefully peeled to find the best prices on products that are worthy of your living room.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/p2mKGov2Zcy4MbSNtFCLcZ.jpg\" alt=\"Daniel Furn Staff Writer\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/p2mKGov2Zcy4MbSNtFCLcZ.jpg\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/p2mKGov2Zcy4MbSNtFCLcZ.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/p2mKGov2Zcy4MbSNtFCLcZ.jpg\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/><\/p>\n<p>Daniel Furn<\/p>\n<p>Staff Writer, Deals<\/p>\n<p>As the Deals Writer for What Hi-Fi? and a bona fide home cinema fan, I spend my days covering deals on all the latest TVs, soundbars, projectors and more. I\u2019ve spent years taking part in Prime Day both as a writer and a consumer, and know how important it is to cut through the noise to recommend the best value products. As a Deals Writer, I\u2019m constantly searching for new lowest prices and for ways to help our readers save money, but also making sure we\u2019re highlighting products that are genuinely worth your money and have earned a recommendation from our rigorous review process.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/FwaQJGoBFJFRYcvVVwhtrF.jpg\" alt=\"Alastair Stevenson What Hi-Fi profile\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/FwaQJGoBFJFRYcvVVwhtrF.jpg\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/FwaQJGoBFJFRYcvVVwhtrF.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/11\/FwaQJGoBFJFRYcvVVwhtrF.jpg\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/>Alastair Stevenson<\/p>\n<p>Social Links Navigation<\/p>\n<p><a class=\"button-social   \" href=\"https:\/\/twitter.com\/monkeyguru\" target=\"_blank\" aria-label=\"TWITTER\" rel=\"nofollow noopener\"><\/a><a class=\"button-social   \" href=\"https:\/\/www.linkedin.com\/in\/alastair-stevenson-858b472b\/\" target=\"_blank\" aria-label=\"LINKEDIN\" rel=\"nofollow noopener\"><\/a><a class=\"button-social   \" href=\"https:\/\/www.whathifi.com\/tv-home-cinema\/live\/mailto:alastair.stevenson@futurenet.com\" target=\"_self\" aria-label=\"EMAIL\" rel=\"nofollow noopener\"><\/a>Editor in Chief<\/p>\n<p>I\u2019ve covered more Prime Days, Black Fridays and general AV sale events than I care to count. This, plus my experience as What Hi-Fi?\u2019s editor-in-chief and a regular home cinema reviewer, gives me an expert knowledge of the market as a whole, which is why I\u2019ll occasionally be chipping in here, offering my two cents on the top savings to jump at, and ones to avoid. <\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Refresh 2026-06-22T19:44:42.052Z Our TV and AV editor has his eye on a key OLED TV Small, good OLED&hellip;\n","protected":false},"author":2,"featured_media":652830,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-652829","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/652829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=652829"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/652829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/652830"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=652829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=652829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=652829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}