{"id":653383,"date":"2026-06-23T04:29:13","date_gmt":"2026-06-23T04:29:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/653383\/"},"modified":"2026-06-23T04:29:13","modified_gmt":"2026-06-23T04:29:13","slug":"hailey-bieber-strips-down-for-kim-kardashians-skims-cotton-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/653383\/","title":{"rendered":"Hailey Bieber strips down for Kim Kardashian’s SKIMS cotton campaign"},"content":{"rendered":"\n

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Hailey Bieber left little to the imagination as she stripped down for SKIMS’ latest campaign, serving up a series of sizzling looks for Kim Kardashian’s<\/a> shapewear brand.<\/p>\n

Bieber starred in the campaign for Everyday Cotton line, photographed by Mert Alas.<\/p>\n

“Hailey has a unique ability to make even the simplest pieces feel elevated,” Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer, said in a statement. “Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.”<\/p>\n

Hailey embraced a pared-back, minimalist aesthetic in the striking campaign-style images, showcasing effortless model-off-duty glamour with a refined edge.<\/p>\n

HAILEY BIEBER LEAVES LITTLE TO IMAGINATION IN SHEER SAINT LAURENT GOWN<\/a><\/p>\n

\"Hailey <\/p>\n

Hailey Bieber starred in Kim Kardashian’s latest SKIMS campaign. (Mert Alas\/SKIMS)<\/p>\n

In one photo, Hailey modeled a pale blush-pink lingerie set consisting of a triangle bra and matching low-rise briefs.<\/p>\n

For another shot, Hailey wore a black triangle bra featuring ultra-thin straps and a streamlined silhouette, paired with coordinating high-cut bottoms accented by delicate string sides. The monochromatic ensemble created a bold yet understated look, allowing the sharp tailoring and minimalist design to take center stage.<\/p>\n

Hailey’s husband, Justin Bieber<\/a>, shared the campaign on his own Instagram.<\/p>\n

The “Never Say Never” singer did not write a caption but added Foreigner’s song “Cold As Ice” to the post.<\/a><\/p>\n

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\"Hailey <\/p>\n

Hailey Bieber poses wearing a matching SKIMS set. (Mert Alas\/SKIMS)<\/p>\n

Hailey is the daughter of actor Stephen Baldwin<\/a> and graphic designer Kennya Baldwin.<\/p>\n

She signed with IMG Models in 2016 and quickly became a familiar face in campaigns for major fashion brands including Tommy Hilfiger, Guess and Ralph Lauren.<\/p>\n

\"Hailey <\/p>\n

Hailey Bieber models SKIMS for Kim Kardashian. (Mert Alas\/SKIMS)<\/p>\n

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\"Hailey <\/p>\n

Hailey Bieber married Justin Bieber in 2018. (Angela Weiss \/ AFP via Getty Images)<\/p>\n

Hailey became a household name after marrying pop superstar Bieber in 2018. The two welcomed their son, Jack<\/a>, in 2024. While her relationship with Bieber brought intense public attention, Hailey has developed her own identity as a businesswoman after launching her skincare company, Rhode, in 2022.<\/p>\n

The brand became a beauty-industry phenomenon and was acquired by e.l.f. Beauty in a deal valued at up to $1 billion, with Hailey remaining deeply involved as founder and chief creative officer.<\/p>\n

\"Hailey <\/p>\n

Hailey Bieber shares a son with Justin Bieber. (Taylor Hill\/FilmMagic)<\/p>\n

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