{"id":655661,"date":"2026-06-24T11:03:11","date_gmt":"2026-06-24T11:03:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/655661\/"},"modified":"2026-06-24T11:03:11","modified_gmt":"2026-06-24T11:03:11","slug":"uk-media-consumption-trends-in-2026-short-form-vs-long-form-video-consumption-insights","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/655661\/","title":{"rendered":"UK media consumption trends in 2026: Short-form vs. long-form video consumption insights"},"content":{"rendered":"<p data-block-key=\"3agcu\">As with short-form content, younger adults are the most frequent consumers of long-form video. Roughly two-fifths of 18\u201324-year-olds (40%) watch long-form videos multiple times a day, compared with just 11% of those aged 55+. Men are considerably more likely than women to watch long-form video daily (49% vs. 27%), driven by higher rates of both multiple daily viewing (25% vs. 13%) and once-daily viewing (24% vs. 13%).<\/p>\n<p data-block-key=\"c8h88\">Older adults are less engaged with long-form video overall. Three in ten adults aged 55+ (30%) say they never watch long-form video, compared with only 1% of 18\u201324-year-olds.<\/p>\n<p data-block-key=\"7pclq\">Do people watch long-form videos all the way through?<\/p>\n<p data-block-key=\"2mk8a\">Long-form content also appears to encourage deeper engagement among viewers. A majority of UK adults who watch long-form video (57%) say they are likely to watch videos all the way through, including 20% who are very likely to do so. Younger adults are particularly engaged, with 30% of 18\u201324-year-olds saying they are very likely to watch long-form videos in full, compared with 16% of those aged 45\u201354 and 18% of over-55s. Men are also more likely than women to watch long-form content to completion (62% vs. 50% likely or very likely).<\/p>\n","protected":false},"excerpt":{"rendered":"As with short-form content, younger adults are the most frequent consumers of long-form video. Roughly two-fifths of 18\u201324-year-olds&hellip;\n","protected":false},"author":2,"featured_media":655662,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[59,57,58,50,56,54,55],"class_list":["post-655661","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-gb","tag-great-britain","tag-greatbritain","tag-news","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/655661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=655661"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/655661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/655662"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=655661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=655661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=655661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}