{"id":657268,"date":"2026-06-25T09:44:24","date_gmt":"2026-06-25T09:44:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/657268\/"},"modified":"2026-06-25T09:44:24","modified_gmt":"2026-06-25T09:44:24","slug":"exceptional-beauty-pinarello-teams-up-with-louis-vuitton-and-pharrell-williams-to-take-the-dogma-f-down-the-catwalk","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/657268\/","title":{"rendered":"\u201cExceptional beauty\u201d: Pinarello teams up with Louis Vuitton and Pharrell Williams to take the Dogma F down the catwalk\u00a0"},"content":{"rendered":"<p>Pinarello has teamed up with Louis Vuitton and its men\u2019s creative director Pharrell Williams to create a bespoke Dogma F road bike that was unveiled during Paris Fashion Week yesterday.\u00a0<\/p>\n<p>The bike was carried down the runway as part of the Louis Vuitton Men\u2019s spring-summer 2027 show, which had a distinct surf theme to match France\u2019s heatwave.\u00a0<\/p>\n<p>Although the <a href=\"https:\/\/www.bikeradar.com\/advice\/buyers-guides\/best-road-bikes\" rel=\"nofollow noopener\" target=\"_blank\">road bike<\/a> might not be suitable for <a href=\"https:\/\/www.bikeradar.com\/features\/pro-bike\/battle-on-the-beach-2023\" rel=\"nofollow noopener\" target=\"_blank\">beach racing<\/a>, it is said to merge \u201celite cycling with bespoke craftsmanship and contemporary luxury\u201d.<\/p>\n<p>Pinarello and Louis Vuitton\u2019s Dogma F\u00a0<br \/>\n<img loading=\"lazy\" width=\"1600\" height=\"1067\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/pinarello-louis-vuitton-dogma-f.jpg\" alt=\"Pinarello x Louis Vuitton Dogma F.\" class=\"wp-image-980211\"\/>The Pinarello x Louis Vuitton Dogma F. Pinarello<\/p>\n<p>Pharrell Williams designed the <a href=\"https:\/\/www.bikeradar.com\/reviews\/bikes\/road-bikes\/2025-pinarello-dogma-f\" rel=\"nofollow noopener\" target=\"_blank\">Dogma F<\/a>, which includes luxury details throughout. \u201cEvery detail reflects dedication to excellence and a commitment to creating objects of exceptional beauty and desirability,\u201d Pinarello says.\u00a0<\/p>\n<p>Much of the bike\u2019s design is matchy-matchy. There is a leather-covered saddle, which features Louis Vuitton\u2019s monogram pattern with leather handlebar tape in the same shade.\u00a0<\/p>\n<p>The cockpit and fork are both finished in chrome, with an exclusive <a href=\"https:\/\/www.bikeradar.com\/news\/ceramicspeed-ospw-aero\" rel=\"nofollow noopener\" target=\"_blank\">CeramicSpeed OSPW Aero System<\/a> to match.\u00a0<\/p>\n<p>Elsewhere, the bike has a Louis Vuitton colourway, which features hand-finished details, including \u2018Louis Vuitton\u2019 on the down tube.\u00a0<\/p>\n<p><img loading=\"lazy\" width=\"1707\" height=\"2560\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/MENSH_SS27_RUNWAY_LOOKS_LUD1387_RVB-scaled.jpg\" alt=\"Man carrying Pinarello x Louis Vuitton Dogma F at Paris Fashion Week.\" class=\"wp-image-980214\"\/>The bike has a custom paintjob and matching chrome parts. Pinarello<\/p>\n<p>The signature colourway extends to the Princeton CarbonWorks Mach 7580 TSV2 <a href=\"https:\/\/www.bikeradar.com\/advice\/buyers-guides\/buyers-guide-to-road-bike-wheels\" rel=\"nofollow noopener\" target=\"_blank\">wheels<\/a>, which cut a dramatic profile thanks to their three-spoke design, and also feature details from the Louis Vuitton monogram pattern.\u00a0<\/p>\n<p>The rest of the build is fairly typical of a superbike. The wheels are wrapped in <a href=\"https:\/\/www.bikeradar.com\/reviews\/continental-grand-prix-5000-s-tr-review\" rel=\"nofollow noopener\" target=\"_blank\">Continental Grand Prix 5000S TR<\/a> tyres and the bike is complete with a <a href=\"https:\/\/www.bikeradar.com\/reviews\/components\/groupsets\/groupset-road\/shimano-dura-ace-di2-r9200-review\" rel=\"nofollow noopener\" target=\"_blank\">Shimano Dura-Ace Di2 groupset<\/a>, with a gold chain for good measure.\u00a0<\/p>\n<p>\u201cThis unique creation stands as a statement piece at the intersection of sport, culture, design, and luxury, seamlessly marrying Pinarello\u2019s relentless pursuit of high-level performance with the exclusive artistry and creative vision synonymous with Pharrell Williams and Louis Vuitton,\u201d Pinarello adds.\u00a0<\/p>\n<p>Pinarello and Louis Vuitton&#8217;s history<br \/>\n<img loading=\"lazy\" width=\"1772\" height=\"2480\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/MENSH_SS27_RUNWAY_LOOKS_075_RVB.jpg\" alt=\"Man carrying Pinarello x Louis Vuitton Dogma F at Paris Fashion Week.\" class=\"wp-image-980213\"\/>The LVMH group owned Pinarello from 2016 to 2023. Pinarello<\/p>\n<p>Pinarello and Louis Vuitton\u2019s catwalk collaboration is less of a surprise than it may seem, because Louis Vuitton LVMH previously owned Pinarello.\u00a0<\/p>\n<p>LVMH bought a majority share in the Italian bike brand in December 2016 after the luxury behemoth partnered with Catterton, a consumer-focused private equity firm, and Groupe Arnault to form L Catterton.\u00a0<\/p>\n<p>Although Pinarello continued to be led by the same team and CEO Fausto Pinarello, it said at the time that the partnership with L Catterton would enable new growth.<\/p>\n<p>This appears to have been born out. When LVMH sold Pinarello in 2023 to Ivan Glasenberg, who also owns a controlling stake in Q3.65, Fausto Pinarello said the company had \u201cachieved record revenues\u201d while owned by L Catterton.\u00a0<\/p>\n<p>\u201cI am very excited to continue the momentum that we have achieved, and this transaction will allow us to further elevate our company as the international leader in the high-end bike sector through ever-increasing investments in R&amp;D focused on making industry-changing innovations around materials and products,\u201d Fausto Pinarello said at the time.\u00a0<\/p>\n<p>Whether Fausto foresaw a Louis Vuitton Dogma F designed by a Grammy-winning artist\u00a0in the company\u2019s future, we don\u2019t know. But maybe Williams himself fancied the idea. After all, his predecessor at Louis Vuitton Men\u2019s, the late Virgil Abloh, received a flat-bar version of the <a href=\"https:\/\/www.bikeradar.com\/news\/palace-rapha-capsule-collection\" rel=\"nofollow noopener\" target=\"_blank\">2020 Palace x Cannondale SystemSix<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Pinarello has teamed up with Louis Vuitton and its men\u2019s creative director Pharrell Williams to create a bespoke&hellip;\n","protected":false},"author":2,"featured_media":657269,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-657268","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/657268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=657268"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/657268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/657269"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=657268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=657268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=657268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}