<\/p>\n These results point to what Popsa says is a growing \u201choliday photo perfection loop\u201d, where people get caught up meticulously crafting a scene, subsequently disconnecting themselves from the moment rather than savoring it with a camera.<\/p>\n Latest Videos From Liam Houghton, CEO and founder of Popsa, said: \u201cWe\u2019ve reached a point where people are experiencing moments through the lens of how they\u2019ll be shared, rather than how they\u2019ll be remembered. “The irony is that the more effort we put into capturing the \u2018perfect\u2019 photo, the less connected we often feel to the memory itself.\u201d<\/p>\n According to Popsa, British holidaymakers now also snap more photos with the intention of sharing them, rather than for their own memories.<\/p>\n You may like<\/p>\n Respondents said that, on average, nearly 4 out of their last 10 photos were primarily taken for others\u2019 eyes. For others, the number was even higher, with 10% saying each of their last 10 holiday photos were shot to be shared.<\/p>\n While Popsa didn\u2019t allude to the underlying reasons why British holidaymakers now take more \u201cperfected pictures\u201d to be shared, wider research<\/a> has suggested how pressure to appear as attractive as possible in social media posts can result in multiple retakes.<\/p>\n \u201cPhotos should help you relive a moment, not distract you from it,\u201d Houghton said. \u201cThe goal isn\u2019t to stop taking pictures, it\u2019s to make sure the ones you take actually mean something.\u201d<\/p>\n![\"\"](\"https:\/\/www.digitalcameraworld.com\/media\/img\/digitalcameraworld_logo.svg\"){kind=logo}
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