Pavis said some European countries have long recognised personality rights as part of protecting identity.<\/p>\n
“And they didn’t wait for AI or the internet,” she added.<\/p>\n
Since 1858, French law has treated image rights as part of protecting a person’s identity, alongside rights such as privacy and reputation.<\/p>\n
Today, French law protects specific personal features like a person’s name, image, voice and privacy, rather than giving one broad “personality right”.<\/p>\n
GDPR is a gap in UK law at the moment which lawyers are “desperately” using against deepfakes and cloning, Pavis added.<\/p>\n
“But it’s not that effective because it wasn’t written with voice cloning or digital cloning in mind,” Pavis said.<\/p>\n
She said one of the rights that can be effective in cloning is GDPR, because when you make a clone of someone, you have to process their personal data.<\/p>\n
“As for Faye they [the individuals that cloned her recording] are still interfering with her digital dignity and personal autonomy and as a voice actress they are actively interfering and competing with her business which is not ok,” Pavis said.<\/p>\n","protected":false},"excerpt":{"rendered":"Pavis said some European countries have long recognised personality rights as part of protecting identity. “And they didn’t…\n","protected":false},"author":2,"featured_media":658938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-658937","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/658937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=658937"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/658937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/658938"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=658937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=658937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=658937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}