{"id":660966,"date":"2026-06-27T10:46:11","date_gmt":"2026-06-27T10:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/660966\/"},"modified":"2026-06-27T10:46:11","modified_gmt":"2026-06-27T10:46:11","slug":"a24-responds-to-its-ai-deal-backlash","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/660966\/","title":{"rendered":"A24 Responds To Its AI Deal Backlash"},"content":{"rendered":"<p>            <a href=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/a24-responds-to-its-ai-deal-backlash.jpg\" data-caption=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/a24-responds-to-its-ai-deal-backlash.jpg\"   alt=\"\" title=\"a24-responds-to-its-ai-deal-backlash\"\/><\/a><\/p>\n<p>Distributor A24 came under major fire from its fanbase in recent days following the announcement earlier this week of a $75 million research partnership with Google DeepMind to explore the use of AI for \u201cshaping new tools and workflows\u201d.<\/p>\n<p>At the time, A24 stressed that the new agreement was strictly a research collaboration but that hasn\u2019t stopped a major backlash against them from its cinephile fanbase.<\/p>\n<p>The A24 subreddit has been having a meltdown over the news, and the uproar has gotten so loud that a spokesperson has now discussed the deal in an effort to allay fans.  Sophia Shin, who handles communications at A24, tells <a href=\"https:\/\/www.wired.com\/story\/a24-knows-youre-mad-about-the-google-ai-collab\/\" rel=\"nofollow noopener\" target=\"_blank\">Wired<\/a>:<\/p>\n<p>\u201cOur relationship with our audience is something we don\u2019t take for granted. This partnership exists because we want to dictate what tools get built for artists, and so they have a voice in shaping them rather than having tools handed to them. We\u2019d rather have a seat at the table than on the sidelines.<\/p>\n<p>Truth is we don\u2019t necessarily love any of the current AI outputs onscreen in Hollywood. I don\u2019t even know if ultimately we\u2019d create tech on that front. This partnership is about learning and helping pain points in workflows behind the scenes more than anything else.\u201d<\/p>\n<p>Needless to say, the response to the statement so far hasn\u2019t been great.  A24 has notably and quite carefully cultivated a brand identity built on authenticity and being cutting-edge.  This action has been seen as something of a betrayal of that mandate.<\/p>\n<p>A24 is coming off its biggest box office success to date with \u201cBackrooms\u201d and is currently shooting its massive film adaptation of the video game \u201cElden Ring\u201d.<\/p>\n<p>Previous article<a href=\"https:\/\/www.darkhorizons.com\/jonah-hills-cut-off-deemed-unreleaseable\/\" rel=\"nofollow noopener\" target=\"_blank\">Jonah Hill\u2019s \u201cCut Off\u201d Deemed \u2018Unreleaseable\u2019<\/a><\/p>\n<p>Next article<a href=\"https:\/\/www.darkhorizons.com\/spider-man-trailer-2-snags-591m-views\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cSpider-Man\u201d Trailer 2 Snags 591M Views<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Distributor A24 came under major fire from its fanbase in recent days following the announcement earlier this week&hellip;\n","protected":false},"author":2,"featured_media":660967,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,94966,86,56,54,55],"class_list":["post-660966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-bigslider","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/660966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=660966"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/660966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/660967"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=660966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=660966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=660966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}