{"id":664275,"date":"2026-06-29T12:24:23","date_gmt":"2026-06-29T12:24:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/664275\/"},"modified":"2026-06-29T12:24:23","modified_gmt":"2026-06-29T12:24:23","slug":"the-entrepreneurial-journey-from-synthony-to-cupla","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/664275\/","title":{"rendered":"The entrepreneurial journey from Synthony to Cupla"},"content":{"rendered":"<p class=\"MsoNormal\">In the next five years entrepreneur Erika Palmer wants her relationship management app, Cupla, to become the default tool globally for couples wanting to plan their lives together.<\/p>\n<p class=\"MsoNormal\">There\u2019s a way to go, but since 2021 the app has been downloaded by 500,000 couples. It has close to 50,000 paid<\/p>\n<p>\n            Want to read more? It&#8217;s easy.<br \/>\n            Choose your subscription\n        <\/p>\n<p>            Already have an account? <a href=\"https:\/\/www.nbr.co.nz\/Security\/login?BackURL=\/startup-stars\/the-entrepreneurial-journey-from-synthony-to-cupla\/\" rel=\"nofollow noopener\" target=\"_blank\">Login<\/a><\/p>\n<p>\n                                            Smartphone Only Subscription<\/p>\n<p>                                                NZ$29.95 \/ monthly<\/p>\n<p>                                                Subscribe Now<\/p>\n<p>\n                                            Monthly Premium Online Subscription<\/p>\n<p>                                                NZ$49.95 \/ monthly<\/p>\n<p>                                                Subscribe Now<\/p>\n<p>\n                                            Smartphone Only Annual Subscription<\/p>\n<p>                                                NZ$299.00 \/ yearly<\/p>\n<p>                                                Subscribe Now<\/p>\n<p>\n                                            Yearly Premium Online Subscription<\/p>\n<p>                                                NZ$499.00 \/ yearly<\/p>\n<p>                                                Subscribe Now<\/p>\n<p>                                Premium Group Membership 10 Users<br \/>\n                                NZ$385+GST \/ monthly<br \/>\n                                $38.5 per user &#8211; Pay by monthly<br \/>\n                                    credit card debit<\/p>\n<p>                                        Subscribe Now<\/p>\n<p>                                Premium Group Membership 20 Users<br \/>\n                                NZ$660+GST \/ monthly<br \/>\n                                $33 per user &#8211; Pay by monthly<br \/>\n                                    credit card debit<\/p>\n<p>                                        Subscribe Now<\/p>\n<p>                                Premium Group Membership 50 Users<br \/>\n                                NZ$1375+GST \/ monthly<br \/>\n                                $27.5 per user &#8211; Pay by monthly<br \/>\n                                    credit card debit<\/p>\n<p>                                        Subscribe Now<\/p>\n<p>                                Premium Group Membership 100 Users<br \/>\n                                NZ$2100+GST \/ monthly<br \/>\n                                $21 per user &#8211; Pay by monthly<br \/>\n                                    credit card debit<\/p>\n<p>                                        Subscribe Now<\/p>\n<p>                                Yearly Premium Online Subscription + NBR Marketplace<br \/>\n                                NZ$999.00 \/ yearly<\/p>\n<p>                                        Subscribe Now<\/p>\n<p>\n                    Individual\n                <\/p>\n<p>\n                    Group membership\n                <\/p>\n<p>\n                    NBR Marketplace\n                <\/p>\n<p>                Student<\/p>\n<p>\n                    Exclusive FREE offer for uni students studying at a New Zealand university (valued at $499).\n                <\/p>\n","protected":false},"excerpt":{"rendered":"In the next five years entrepreneur Erika Palmer wants her relationship management app, Cupla, to become the default&hellip;\n","protected":false},"author":2,"featured_media":664276,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[84,4203,56,54,55],"class_list":["post-664275","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/664275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=664275"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/664275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/664276"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=664275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=664275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=664275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}