{"id":664641,"date":"2026-06-29T17:03:09","date_gmt":"2026-06-29T17:03:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/664641\/"},"modified":"2026-06-29T17:03:09","modified_gmt":"2026-06-29T17:03:09","slug":"pokemon-tcg-pocket-developer-dena-has-received-1-5-billion-yen-in-subsidies-sparking-debate-about-whether-the-studio-actually-needs-the-investment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/664641\/","title":{"rendered":"Pok\u00e9mon TCG Pocket developer DeNA has received 1.5 billion yen in subsidies, sparking debate about whether the studio actually needs the investment"},"content":{"rendered":"<p><a href=\"https:\/\/www.eurogamer.net\/games\/pokemon-trading-card-game-pocket\" rel=\"nofollow noopener\" target=\"_blank\">Pok\u00e9mon TCG Pocket<\/a> isn&#8217;t what you&#8217;d call a &#8216;small game&#8217;, yet the Japanese government has given developer DeNA a 1.5 billion Yen (or an eye-watering \u00a36,997,500) subsidy to help its mobile game development efforts.<\/p>\n<p>The news were shared by <a href=\"https:\/\/automaton-media.com\/en\/news\/pokemon-tcg-pocket-developer-dena-receives-1-5-billion-yen-in-government-subsidies-for-mobile-game-development-sparking-debate-over-fund-allocation\/\" rel=\"nofollow noopener\" target=\"_blank\">Automaton<\/a> following the announcement that Japan&#8217;s Ministry of Economy, Trade, and Industry &#8220;would provide a total of 1.5 billion yen (roughly $92.7 million USD) in subsidies to live-service game developer DeNA&#8221; as part of the IP360 program, which was created to support the development of &#8220;new domestic IPs&#8221; and boost the country&#8217;s content industry globally.<\/p>\n<p>Pok\u00e9mon TCG Pocket &#8211; Official Gameplay Trailer<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=PUwu573uelA\" rel=\"noopener nofollow\" target=\"_blank\">Watch on YouTube<\/a><\/p>\n<p>Needless to say, Pok\u00e9mon is neither new nor a tiny intellectual property in need of help. DeNA is a developer that&#8217;s not part of The Pok\u00e9mon Company, though TPC does have a 33.4% stake in DeNA Digital Production (which was <a href=\"https:\/\/app.famitsu.com\/20240501_2230371\/\" rel=\"nofollow noopener\" target=\"_blank\">rebranded as Pokemon Card D Studio<\/a> in 2024).<\/p>\n<p>As reported by Automaton, many Japanese users on X aren&#8217;t happy about the investment in a private company that&#8217;s doing well by all accounts. &#8220;This is what they&#8217;re doing while cutting the budgets for public museums and art galleries. If DeNA&#8217;s mobile games actually do sell, what do we gain from that? It&#8217;s just a private company gaining even more profit,&#8221; <a href=\"https:\/\/x.com\/momotro018\/status\/2071211657884512332\" rel=\"nofollow\">one user stated<\/a>. That&#8217;s just one example, but <a href=\"https:\/\/x.com\/KNHjyohokyoku\/status\/2071152827871965200\" rel=\"nofollow\">more people on socials<\/a> are pointing out the Japanese government is once again failing to &#8220;nurture new talents&#8221;.<\/p>\n<p>Meanwhile, there are some working in the Japanese games industry <a href=\"https:\/\/x.com\/aizen76\/status\/2071158147277041736\" rel=\"nofollow\">who say<\/a> it&#8217;s hard to get substantial development funding due to &#8220;the risk of being unable to meet their obligations if something goes wrong&#8221; when you&#8217;re a solo or small indie developer. The debate is served and far from over.<\/p>\n","protected":false},"excerpt":{"rendered":"Pok\u00e9mon TCG Pocket isn&#8217;t what you&#8217;d call a &#8216;small game&#8217;, yet the Japanese government has given developer DeNA&hellip;\n","protected":false},"author":2,"featured_media":664642,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-664641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/664641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=664641"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/664641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/664642"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=664641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=664641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=664641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}