{"id":664808,"date":"2026-06-29T19:02:17","date_gmt":"2026-06-29T19:02:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/664808\/"},"modified":"2026-06-29T19:02:17","modified_gmt":"2026-06-29T19:02:17","slug":"get-ready-for-plastic-free-july-the-eco-challenge-youve-probably-never-heard-of","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/664808\/","title":{"rendered":"Get ready for Plastic Free July \u2014 the eco-challenge you&#8217;ve probably never heard of"},"content":{"rendered":"<p>I recycle. I volunteer at community gardens and beach cleanups. I like to think of myself as an advocate for sustainability.<\/p>\n<p>So, how is it that I\u2019d never heard of the Plastic Free July?<\/p>\n<p>Environmental groups across L.A. and Orange counties \u2014 such as <a class=\"Link\" href=\"https:\/\/healthebay.org\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Heal the Bay<\/a>, <a class=\"Link\" href=\"https:\/\/www.lawaterkeeper.org\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">L.A. Waterkeeper<\/a> and the <a class=\"Link\" href=\"https:\/\/www.surfrider.org\/?utm_term=surfrider%20foundation&amp;utm_campaign=3q_Google_Search_Surfrider_Brand_MKAG_US&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=4530688483&amp;hsa_cam=17337522888&amp;hsa_grp=132317396370&amp;hsa_ad=758003109300&amp;hsa_src=g&amp;hsa_tgt=kwd-302045957955&amp;hsa_kw=surfrider%20foundation&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=17337522888&amp;gbraid=0AAAAADojRR3lxthjKEpoBxAgwpTRdqUac&amp;gclid=Cj0KCQjwrs7RBhDuARIsAIVfBD2v54KOZNKp08cwoBe3g2Q1akQflBdrQ8zGvpHR8nMSI5z7QMM1dIsaAr-vEALw_wcB\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Surfrider Foundation<\/a> \u2014 are all gearing up for the month-long challenge to raise awareness about the prevalence of single-use plastics in our lives, and how we all can take steps to reduce our usage.<\/p>\n<p>I had so many questions. Why hadn\u2019t I come across this initiative before? How come I hadn\u2019t seen it on my social media? What does this challenge entail? So I got to researching.<\/p>\n<p>        Keep up with LAist.<\/p>\n<p>If you&#8217;re enjoying this article, you&#8217;ll love our daily newsletter, The LA Report. Each weekday, catch up on the 5 most pressing stories to start your morning in 3 minutes or less.  <\/p>\n<p><a class=\"Link\" href=\"https:\/\/www.plasticfreejuly.org\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Plastic Free July<\/a> started in 2011 by Australian activist Rebecca Prince-Ruiz. It encourages participants to join this challenge through the <a class=\"Link\" href=\"https:\/\/www.plasticfreejuly.org\/pledge\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Plastic Free Foundation\u2019s website<\/a>. There, they choose one type of plastic product that they promise to abandon for the month.<\/p>\n<p>I was in.<\/p>\n<p>At first, though, the challenge seemed daunting. Everywhere I look, there\u2019s plastic, and more and more plastic products are being <a class=\"Link\" href=\"https:\/\/ourworldindata.org\/plastic-pollution#:~:text=Plastic%20production%20has%20sharply%20increased%20over%20the%20last%2070%20years.%20In%201950%2C%20the%20world%20produced%20just%20two%20million%20tonnes.%20It%20now%20produces%20over%20450%20million%20tonnes.\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">churned out each day<\/a>. And it\u2019s hard to beat a throwaway item for <a class=\"Link\" href=\"https:\/\/www.reconnectwithnature.org\/headlines\/news\/single-use-plastics-cost-convenience#:~:text=Most%20of%20us%20use%20plastic%20every%20day%20without%20giving%20it%20a%20second%20thought%2C%20and%20who%20can%20blame%20us%3F%20Plastic%20is%20cheap%2C%20it%E2%80%99s%20convenient%20and%20it%E2%80%99s%20everywhere.%20And%20that%E2%80%99s%20the%20problem.%20Plastic%20has%20revolutionized%20the%20world%20and%2C%20as%20a%20result%2C%20we%20are%20using%20more%20of%20it%20now%20than%20ever%20before.\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">convenience<\/a>, even though it\u2019s horrible for the planet. Almost every product I use has plastic in it, so how could I be expected to give something up or find a sustainable substitute? After all, I\u2019m an LMU student on a budget.<\/p>\n<p>Why this challenge matters<\/p>\n<p>Kelly Shannon McNeill, L.A. Waterkeeper\u2019s managing director, told me how much plastic actually creeps into our lives, eventually making its way into our bodies.<\/p>\n<p>\u201cThey have found microplastics in everything from ovaries and testicles to fetuses and even in our brains. So it&#8217;s an environmental issue. It&#8217;s a water quality issue. But I think maybe most importantly, it&#8217;s a public health issue as well,\u201d Shannon McNeill said.<\/p>\n<p>Even though these facts are scary, I learned that the Plastic Free July movement isn\u2019t meant to intimidate people. Instead, it\u2019s meant to increase awareness about our environment\u2019s <a class=\"Link\" href=\"https:\/\/www.who.int\/health-topics\/environmental-health#tab=tab_1\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">declining health<\/a>, while also leading people to live a more sustainable life, even if it just means making incremental changes.<\/p>\n<p>I started racking my brain for a goal that felt feasible, yet still challenging enough for me to embark on. As an avid fast food eater, I decided it was time to give up plastic straws for the month.<\/p>\n<p>Are you in? What do you plan to give up? <a class=\"Link\" href=\"https:\/\/laist.com\/news\/climate-environment\/mailto:smarvin@laist.com\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Email me<\/a> \u2014 I want to hear what you plan to give up, and why.<\/p>\n<p>Here are 5 other expert tips to get involved:\u00a0<br \/>\n1. July 5 beach cleanups<\/p>\n<p>Eugenia Ermacora, Surfrider\u2019s L.A. chapter manager, said this is their <a class=\"Link\" href=\"https:\/\/volunteer.surfrider.org\/opportunities\/z06CXlCdCY\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">biggest beach cleanup of the year<\/a> in Santa Monica: July 5. \u201cWe call it the dirtiest beach day of the year because after 4th of July, we find that our beaches are completely trashed, and we find a lot of debris from people who party on the beach,\u201d Ermacora said.<\/p>\n<p>L.A. Waterkeeper is also hosting a \u201c<a class=\"Link\" href=\"https:\/\/www.lawaterkeeper.org\/events\/plastic-free-july-2026\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Plastic Free July decentralized cleanup<\/a>\u201d on July 5. Volunteers can help divert waste from beaches and landfills by combing for trash in their local parks and neighborhoods. During the cleanup, volunteers are encouraged to use <a class=\"Link\" href=\"https:\/\/www.litterati.org\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">the Litterati app<\/a>, which helps record data about the type of plastic waste that L.A. County has within its communities.<\/p>\n<p>\u201cWe can use that [data] from an advocacy perspective to hold some of the manufacturers of this waste accountable to implement more reusable policies,\u201d Shannon McNeill said.<\/p>\n<p>      2026 Plastic Free July events near you<\/p>\n<p>All of these events are billed as family friendly, but see websites for details, such as what to wear for the events.<\/p>\n<p><a class=\"Link\" href=\"https:\/\/www.lawaterkeeper.org\/events\/plastic-free-july-2026\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Trashiest Day of the Year<\/a>: Join L.A. Waterkeeper from 9 a.m. to noon July 5 \u2014 aka &#8220;The Trashiest Day of the Year&#8221; because of all the litter people leave behind from their holiday parties. Locations vary. <a class=\"Link\" href=\"https:\/\/www.instagram.com\/p\/DZk8xAlvedn\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">The Surfrider Foundation<\/a> is also holding a &#8220;Dirtiest Beach Day of the Year&#8221; starting at 10 a.m. on July 5 at Santa Monica Beach Lifeguard Tower No. 20.<a class=\"Link\" href=\"https:\/\/www.lawaterkeeper.org\/events\/july-2026-c2c\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Santa Monica Beach Cleanup<\/a>: Join volunteers from 9 to 11 a.m. July 11, picking up trash and debris from the sand. <a class=\"Link\" href=\"https:\/\/www.instagram.com\/reels\/DYnN7uvz2pg\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Long Beach Fixit Clinic<\/a>: Bring in broken household items that need repair from noon to 3 p.m. on July 11 at Sports Basement at 2100 N. Bellflower Blvd., in Long Beach. Your items will get fixed or repaired if at all possible, diverting waste from landfills. And, if you&#8217;re game, you might get to hold up <a class=\"Link\" href=\"https:\/\/www.instagram.com\/reels\/DYnN7uvz2pg\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">a FIXED IT! sign for social media<\/a>.<a class=\"Link\" href=\"https:\/\/healthebay.org\/event\/july-nbs\/\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">Nothin\u2019 But Sand Redondo Beach Cleanup<\/a>: Join volunteers from 10 a.m. to noon July 18 on the south side of the pier, removing trash and debris from the beaches. <a class=\"Link\" href=\"https:\/\/www.standuptotrash.com\/events#:~:text=July%2012%20%E2%80%93%20Plastic%20Free%20July\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">2026 Yoga, Beach Cleanup and Lunch &amp; Learn:<\/a> You&#8217;ll do all that and more starting at 8 a.m. July 12 at Baby Beach in Dana Point.  <a class=\"Link\" href=\"https:\/\/www.lawaterkeeper.org\/events\/july-2026-c2c-raft\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">LA Waterkeeper C2C and RAFT Field Day<\/a>: From 9 a.m. to 11 a.m. July 18, volunteers will pick up trash and test North Atwater Park\u2019s river for water health and biodiversity. <\/p>\n<p>2. Keep an eye out for minimal packaging<\/p>\n<p>Isaias Hernandez, the L.A.-based creative behind the climate media platform <a class=\"Link\" href=\"https:\/\/www.instagram.com\/queerbrownvegan\/?hl=en\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">@queerbrownvegan<\/a>, said that when people hear the word sustainability they think, \u201cI have to go out and buy these expensive bathroom products or kitchen gadgets.\u201d Hernandez reassured me that this is not the case.<\/p>\n<p>One simple tip he suggests is looking out for <a class=\"Link\" href=\"https:\/\/www.alterecofoods.com\/blogs\/blog\/no-waste-packaging-the-101-guide?srsltid=AfmBOopQO1170UBihpbheaH_AN_amZpdTtf4c_6rsRxv_ErRvyecBN46#:~:text=Zero%20waste%20packaging%20is%20a%20system%20where%20every%20component%20of%20the%20packaging%20can%20either%20be%20re%2Dused%2C%20completely%20recycled%20or%20simply%20composted%20back%20into%20the%20earth%2C%20leaving%20nothing%20to%20be%20thrown%20away.\" target=\"_blank\" data-cms-ai=\"0\" rel=\"nofollow noopener\">zero-waste packaging<\/a> when you shop. That\u2019s packaging that is easily compostable, recyclable and degradable, and involves minimal packaging.<\/p>\n<p>3. Don\u2019t shop, thrift<\/p>\n<p>Shop second-hand stores and Facebook Marketplace for more environmentally friendly products. Even though plasticware is convenient, kitchen items like stainless steel pots and pans, ceramic bowls or aluminum water bottles can be used in place at an affordable cost.<\/p>\n<p>\u201cA lot of times people think they need to buy new expensive products with these materials, but in fact, you could probably source a lot just by looking in your own community and reinvesting economics there,\u201d Hernandez said.<\/p>\n<p>4. It doesn\u2019t matter when you start, just start<\/p>\n<p>Maybe you\u2019re reading this article already a few days, or even weeks, into July. You may be asking yourself, \u201cAm I joining the cause too late?\u201d The answer is: never.<\/p>\n<p>\u201cDo [the challenge] with someone from your family, do it with somebody from your workplace because we know that when people are doing it with others, it&#8217;s easier to support each other and help align each other. Inevitably, you know, things go wrong and you can&#8217;t be perfect,\u201d said Prince Ruiz, the Australian activist who started the challenge.<\/p>\n<p>5. Don\u2019t give up<\/p>\n<p>Giving up plastic will be hard. And when I, or you, can\u2019t seem to uproot those stubborn habits, remember to not get discouraged. Whether you plan on doing the challenge, going to the events or trying new things in your home, realize that it\u2019s the awareness and effort that truly matters, the experts told me. And, hopefully, these efforts can extend beyond just July, and in ways that might not seem obvious.<\/p>\n<p>\u201cWhen you get those lots of people making changes, that starts to put pressure and provides that social license,&#8221; Prince-Ruiz said. &#8220;People start asking for it of their political representatives or of the brands or the supermarkets and the retailers \u2026 It leads to the business change and the regulatory change that we need.&#8221;<\/p>\n<p>                                    <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"I recycle. I volunteer at community gardens and beach cleanups. 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