{"id":665518,"date":"2026-06-30T05:21:15","date_gmt":"2026-06-30T05:21:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/665518\/"},"modified":"2026-06-30T05:21:15","modified_gmt":"2026-06-30T05:21:15","slug":"alleged-modern-warfare-4-ad-uses-not-on-xbox-game-pass-as-a-selling-point","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/665518\/","title":{"rendered":"Alleged Modern Warfare 4 ad uses \u2018not on Xbox Game Pass\u2019 as a selling point"},"content":{"rendered":"

An alleged advert for this year\u2019s Call of Duty, Modern Warfare 4, is using the fact that the game isn\u2019t coming day-one to Xbox Game Pass as a selling point.<\/p>\n

The alleged ad, which Resetera user CloseTalker<\/a> claims appeared on their Facebook<\/a> feed, is promoting the game\u2019s now-annual tradition of offering the game\u2019s campaign early to those who pre-order the game.<\/p>\n

However, the ad prominently includes large lettering highlighting that the game is \u201cnot on Xbox<\/a> Game Pass this year\u201d.<\/p>\n

Earlier this year, as part of the news that it was cutting the price of Game Pass, Microsoft<\/a> announced that new Call of Duty titles wouldn\u2019t enter the service until at least a year after they were released.\u00a0<\/a><\/p>\n

\"Alleged<\/a><\/p>\n

If authentic, the advert brings into focus the surprising policy change for Microsoft, which paid $68.7 billion for Call of Duty parent Activision Blizzard<\/a> in 2023 and fought a years-long legal battle against regulators focused on the future availability of the franchise.<\/p>\n

When Microsoft completed its acquisition of Activision Blizzard, including Call of Duty in Game Pass was intended to be a key driver of new signups. However, its inclusion in the service reportedly resulted in a loss of sales for the shooter giant.<\/p>\n

According to a\u00a0Bloomberg report<\/a>, last year\u2019s Game Pass price rises were partly influenced by lost premium sales of Call of Duty games.<\/p>\n

2024\u2019s Call of Duty,\u00a0Black Ops 6<\/a>, was the first to launch day-and-date on Xbox Game Pass. Although early results were positive, with Microsoft declaring it the biggest CoD launch ever in terms of players, the game saw a sharper post-launch decline than usual.<\/p>\n

According to Bloomberg\u2019s sources, Xbox gave up \u201cmore than $300 million in sales\u201d of Call of Duty on consoles and PCs last year, due to users playing the games on Game Pass instead.<\/p>\n

In the US, Black Ops 7 was the fifth best-selling game of the year<\/a> \u2013 the lowest a Call of Duty game has placed in nearly 20 years.<\/p>\n","protected":false},"excerpt":{"rendered":"An alleged advert for this year\u2019s Call of Duty, Modern Warfare 4, is using the fact that the…\n","protected":false},"author":2,"featured_media":665519,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,86,56,54,55],"class_list":["post-665518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/665518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=665518"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/665518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/665519"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=665518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=665518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=665518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}