{"id":668606,"date":"2026-07-01T21:11:11","date_gmt":"2026-07-01T21:11:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/668606\/"},"modified":"2026-07-01T21:11:11","modified_gmt":"2026-07-01T21:11:11","slug":"martin-scorsese-held-private-call-with-art-directors-guild-over-ai-backlash-world-of-reel","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/668606\/","title":{"rendered":"Martin Scorsese Held Private Call With Art Directors Guild Over AI Backlash \u2014 World of Reel"},"content":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">A few weeks ago, Martin Scorsese\u2019s endorsement of AI sparked a sharp response from the Art Directors Guild (ADG), which represents nearly 3,000 storyboard artists, illustrators, production designers, and other below-the-line workers.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Scorsese promoted the use of Black Forest Labs\u2019 FLUX generative AI model to quickly create storyboard images from verbal descriptions. In the promotional video, Scorsese argued that the technology gives filmmakers greater creative control by making it easier to communicate visual ideas.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The guild then accused the director of \u201cturning his back on the human artists,\u201d while a source close to the organization told <a href=\"https:\/\/pagesix.com\/2026\/07\/01\/hollywood\/inside-martin-scorseses-secret-sit-down-with-hollywood-guild-over-ai\/\" rel=\"nofollow noopener\" target=\"_blank\">Page Six Hollywood<\/a> that part of the ADG\u2019s ire stemmed from the fact that Scorsese \u201cspecifically mentioned storyboard artists,\u201d adding that illustrators are \u201con the front line of folks who will be replaced first\u201d by AI.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">According to the outlet, Scorsese\u2019s team sought to calm tensions and recently arranged a private phone call with ADG president Dina Lipton. During the conversation, his representatives reportedly emphasized that the filmmaker \u201chas always had a great relationship with below-the-line workers\u201d and attempted to reassure the guild.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That phone call must not have gone well, as Scorsese\u2019s efforts to organize a follow-up discussion have since stalled.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The disagreement comes amid a broader trend of prominent filmmakers, including Darren Aronofsky, Ben Affleck, James Cameron, and Steven Soderbergh, exploring AI technologies despite ongoing concerns from creative professionals. While Scorsese was specifically discussing AI-assisted storyboarding, the other directors mentioned have explicitly discussed using AI for broader production purposes.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Scorsese\u2019s defense, something he has often suggested, is that filmmaking is not a fixed art form but one that continually evolves. From that perspective, cinema\u2014only around 125 years old\u2014can be seen as still developing, with new technologies potentially expanding its expressive possibilities rather than replacing its foundations.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">There is little reason to believe AI will not become widely used in filmmaking in the future. The real question is whether audiences will reject AI-assisted films or ultimately buy tickets to see them.<\/p>\n","protected":false},"excerpt":{"rendered":"A few weeks ago, Martin Scorsese\u2019s endorsement of AI sparked a sharp response from the Art Directors Guild&hellip;\n","protected":false},"author":2,"featured_media":668607,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-668606","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/668606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=668606"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/668606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/668607"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=668606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=668606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=668606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}