{"id":670897,"date":"2026-07-03T02:43:20","date_gmt":"2026-07-03T02:43:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/670897\/"},"modified":"2026-07-03T02:43:20","modified_gmt":"2026-07-03T02:43:20","slug":"fitness-entrepreneur-sam-wood-responds-to-glp-1-era-with-ollo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/670897\/","title":{"rendered":"Fitness entrepreneur Sam Wood responds to GLP-1 era with Ollo"},"content":{"rendered":"

Fitness entrepreneur Sam Wood has entered the telehealth arena with Ollo for Women, a new startup pairing clinical weight loss advice with old-school exercise and nutrition plans.<\/p>\n

Backdropped by the meteoric rise of GLP-1 medications for obesity, Ollo, launched Wednesday, connects mid-life women to doctors capable of delivering personalised health advice and treatment plans.<\/p>\n

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The startup is something of a departure for Wood, who turned home workouts and meal planning into the $71 million<\/a> 28 by Sam Wood business.<\/p>\n

But Wood says after 26 years championing strength training and a healthy diet, the new tide of prescription weight loss treatments was impossible to ignore.<\/p>\n

\u201cIt\u2019s taken me time to change my perspective, to research it,\u201d Wood tells SmartCompany.<\/p>\n

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\u201cI\u2019ve had a lot of conversations with people that have just tried everything for 10, 20, 30 years, and they\u2019re on the verge of giving up.<\/p>\n

\u201cAnd this has been the springboard that has finally changed things.\u201d<\/p>\n

28 by Sam Wood will continue offering training and meal plans, and its founder is conscious of those who feel Ollo is a sharp left-turn from the methods that business has preached for years.<\/p>\n

\u201cWe have such a wonderful reputation and community, and I would never step into a new space lightly, for fear that I could ruin that incredible reputation and trust,\u201d he said.<\/p>\n

Focus on health, not just weight loss<\/p>\n

Australia is already a hotbed for telehealth businesses providing access to doctors capable of prescribing GLP-1s and their equivalents.<\/p>\n

Sydney-based Eucalyptus,<\/a> perhaps the best-known name in the sector, was bought by US competitor Hims & Hers Health in February in a deal worth $1.6 billion.<\/p>\n

Where Ollo will differ, Wood says, is its focus on long-term wellness. While its telehealth function is provided by Medmate, clients also have access to holistic training and nutrition advice through 28 by Sam Wood.<\/p>\n

As with other telehealth platforms, medical professionals will have full discretion over treatment plans in response to each client\u2019s individual circumstances.<\/p>\n

Wood says maintaining muscle mass and bone density is important while undergoing dramatic weight loss, echoing other fitness professionals who call structured training essential for GLP-1 users.<\/p>\n

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\u201cWe have a nutrition team on board that\u2019s creating recipes that are high in essential nutrients, fibre, protein,\u201d he adds.<\/p>\n

\u201cObviously, you are consuming less, so every mouthful matters, and ensuring that you\u2019re getting those things in becomes absolutely critical.\u201d<\/p>\n

While Ollo has launched with a focus on weight loss and fitness, Wood says the platform, catering to women aged 40 and over, could branch into menopausal care in the future.<\/p>\n

Corporate listings show the company behind 28 by Sam Wood registered the Arrow for Men name at the same time as Ollo for Women, and Wood confirmed a telehealth platform catering to men is in the works. <\/p>\n

He says lessons from Ollo\u2019s launch would inform the sibling brand, with a similar focus on long-term wellness.<\/p>\n

Neither brand is about \u201ctrying to get 20-year-olds in shape for Ibiza\u2026 we didn\u2019t want to be used the wrong way,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"Fitness entrepreneur Sam Wood has entered the telehealth arena with Ollo for Women, a new startup pairing clinical…\n","protected":false},"author":2,"featured_media":670898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[6647,102,224542,224543,56,54,55],"class_list":["post-670897","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-fitness","tag-health","tag-ollo","tag-sam-wood","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/670897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=670897"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/670897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/670898"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=670897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=670897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=670897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}