Loop’s website shows images of people wearing their devices in casual, fun settings, and the brand has also collaborated with festivals such as Coachella and Tomorrowland.<\/p>\n
Alpine CEO Arthur van Keeken says their ear-plugs have been popular with “younger, urban people” – exactly the audience for these types of events.<\/p>\n
He believes they are more conscious of looking after their hearing, and wants a future where music fans view ear protection in the same way skiers see helmets.<\/p>\n
The British Association of Audiologists – healthcare experts who specialise in diagnosing and treating ear problems – say hearing loss is one of the most common disabilities.<\/p>\n
According to the Royal National Institute for Deaf People (RNID), it affects about one in three UK adults.<\/p>\n
The charity’s audiology manager Franki Oliver says that, under a microscope, the sound-sensing cells in our ears and the tiny hairs growing out of them resemble a patch of grass at a festival.<\/p>\n
“The first day, the grass looks absolutely beautiful,” she says. “Nice and green.” <\/p>\n
“After the first couple of days, it’s OK. But at the end of the weekend it’s looking pretty dead and it’s probably not coming back.<\/p>\n
“The same thing is happening with our ears when we expose them to loud noises”.<\/p>\n
Oliver says it’s a good thing that ear-plugs are increasingly seen as an “accessory to a night out, rather than something you have to use”.<\/p>\n
But, like our ears, they are not all created equal.<\/p>\n","protected":false},"excerpt":{"rendered":"Loop’s website shows images of people wearing their devices in casual, fun settings, and the brand has also…\n","protected":false},"author":2,"featured_media":672782,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[96,59,56,54,55],"class_list":["post-672781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/672781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=672781"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/672781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/672782"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=672781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=672781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=672781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}