{"id":674564,"date":"2026-07-05T05:44:27","date_gmt":"2026-07-05T05:44:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/674564\/"},"modified":"2026-07-05T05:44:27","modified_gmt":"2026-07-05T05:44:27","slug":"losing-halifax-brand-a-great-mistake-say-town-residents","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/674564\/","title":{"rendered":"Losing Halifax brand a &#8216;great mistake&#8217;, say town residents"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;My sister-in-law used to work at the main office as a mortgage broker &#8211; so that&#8217;s how we got our mortgage,&#8221; said Robinson.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;You get to know all the girls by their first name and now we&#8217;re going to lose that.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">About 3,000 people work at the bank&#8217;s HQ on Trinity Road and residents remember a time when &#8220;everybody knew somebody who worked there&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">As a child growing up in Halifax, you were expected to open your first bank account with the bank of the same name.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But now, even though customers&#8217; sort codes and accounts numbers will remain the same, the comforting logo, synonymous with the company&#8217;s late-90s peak, will be no more.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Lloyds Banking Group&#8217;s chief executive of consumer relationships Jas Singh said: &#8220;As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today &#8211; the same fantastic app design, the same friendly faces in our branches.&#8221; <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">It is expected the changes will come into place in early 2027 across the organisation&#8217;s 190 Halifax-branded sites. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Tony Callahan, from nearby Huddersfield, told the BBC that losing the sign and name would mean a &#8220;general loss of identity for Halifax&#8221;. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s a great place&#8230; it&#8217;s a typical old mill town and it&#8217;s just losing its character with this news,&#8221; said the 72-year-old.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It&#8217;s going under a big corporate identity and losing its history and I think it&#8217;s sad.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He added: &#8220;Somebody needs to stand up and say, &#8216;look, this is part of us, leave it alone, thank you&#8217;.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"&#8220;My sister-in-law used to work at the main office as a mortgage broker &#8211; so that&#8217;s how we&hellip;\n","protected":false},"author":2,"featured_media":674565,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[84,59,56,54,55],"class_list":["post-674564","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-gb","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/674564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=674564"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/674564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/674565"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=674564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=674564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=674564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}