{"id":67717,"date":"2025-08-15T01:05:12","date_gmt":"2025-08-15T01:05:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/67717\/"},"modified":"2025-08-15T01:05:12","modified_gmt":"2025-08-15T01:05:12","slug":"personal-trainer-and-fitness-expert-kirsty-godso-signs-multi-year-partnership-deal-with-vuori","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/67717\/","title":{"rendered":"Personal Trainer and Fitness Expert Kirsty Godso Signs Multi-Year Partnership Deal with Vuori"},"content":{"rendered":"

\n\tVuori, <\/a>the performance and lifestyle brand known for its coastal California-inspired style, has signed a multiyear partnership with trainer and fitness expert Kirsty Godso.<\/p>\n

\n\tBased in Los Angeles, the 37-year-old Godso was the lead Nike Global Trainer for 13 years, and her client list includes Kaia Gerber, Hailey Bieber, Olivia Rodrigo, Charli XCX, Maddie Ziegler and Ayo Edebiri, among others.<\/p>\n

\n\tGodso is recognized by her high-energy workouts, innovative training programs and work with A-list stars and athletes. Her wellness philosophy blends functionality, strength and intentionality and her signature approach fuses strength training, nutrition and mindset coaching to deliver a holistic fitness experience.<\/p>\n

\t\t\t\t\t\t\"Kirsty<\/p>\n

\t\t\t\t\tKirsty Godso in the new Vuori campaign. <\/p>\n

\t\t\t\t\t\t\t\t\tVivian Kim, courtesy of Vuori<\/p>\n

\n\tAs a partner advising on Vuori\u2019s brand evolution in fitness and performance, Godso will collaborate with the company on a range of initiatives including marketing campaigns and ongoing consultation on the innovation and development of Vuori\u2019s fitness apparel and accessories.<\/p>\n

\n\tDiscussing why she left Nike and wanted to join Vuori, Godso told WWD, \u201cI\u2019ve been at Nike for 13 years and it\u2019s amazing and that was my dream, but you get to a point where you\u2019re like, \u2018I think I did my dream.\u2019 The challenge changes, and I was really looking for something new, and I\u2019m super motivated by growth, new experiences and new opportunities.\u201d<\/p>\n

\n\tGodso said one of her main clients, Gerber, who has signed with Vuori, was coming in a lot wearing the product and said, \u201cThis product feels amazing.\u201d<\/p>\n

\n\t\u201cAnd that\u2019s all I keep hearing from everyone. I think the more I looked to the brand, I was really inspired by what they were doing, and putting women first in how they feel in the product, which is so refreshing to hear in the industry. The opportunity arose and I love what they\u2019re doing with the product and I want to be the energy component of helping them make women feel great through movement,\u201d said Godso.<\/p>\n

\n\tShe said she\u2019ll help with programming, both online and in person, and will bring energy to the brand and show women they can sweat in this product. \u201cA lot of people know Vuori through their amazing loungewear, but they really have a huge active component. I will really be helping them elevate and grow that side and collaborate on collections.\u201d<\/p>\n

\t\t\t\t\t\t\"Kirsty<\/p>\n

\t\t\t\t\tKirsty Godso in the new Vuori campaign.<\/p>\n

\t\t\t\t\t\t\t\t\tVivian Kim, courtesy of Vuori<\/p>\n

\n\tUp until now, Godso has been obligated to wear Nike, and now she\u2019s been wearing the Vuori product recently shooting an ad campaign. \u201cNow I\u2019ve been putting the leggings on and I\u2019m like, \u2018oh my gosh, the material is so soft.\u2019 On freshly shaved legs you can\u2019t beat that,\u201d said Godso.<\/p>\n

\n\tAsked if there\u2019s anything in particular she\u2019s looking to improve in the products, she said, \u201cI think the fit and feel are so great already. I\u2019m very much a tomboy and I have a very sporty aesthetic. It will be fun to see if I can bring in a little bit of that vibe and energy to the product as well.\u201d She hopes to bring her style notes to outerwear and how she likes to wear a short short with a certain type of T-shirt or training top.<\/p>\n

\n\tShe will get involved with classes digitally (strength training workouts) on their ACTV Studio on YouTube, which is free for anyone to use. They\u2019ll also do elevated programming in L.A., New York and probably London \u201cas well as other pop-ups and activations,\u201d she said. She will be filming for YouTube along with numerous other trainers.<\/p>\n

\n\tGodso, who officially begins Thursday, said she\u2019s a brand partner, but not an investor in the firm. <\/p>\n

\n\tAs a celebrity personal trainer for the past 15 years, Godso works out of L.A. She\u2019s done fitness DVDs group classes and was leading training for Nike for the past 13 years. \u201cI do it all, I teach online, I teach in-person, I teach small groups, I teach 10,000 people at a time,\u201d she said. \u201cWhen I\u2019m in L.A., I mostly focus on training my private clients, but I also have a fitness platform and I\u2019m filming that a lot and that\u2019s how I get my programming out to people around the world,\u201d she said.<\/p>\n

\n\tWhile she specializes in the advanced end of the workout spectrum, Godso said she\u2019ll be working with all levels of fitness, and will look at Vuori\u2019s existing programing to see what they\u2019re not hitting. \u201cLet\u2019s just say you won\u2019t be doing yoga with me,\u201d she said.<\/p>\n

\n\tHer other endeavors have included designing a signature gym for Equinox in Manhattan and founding two companies- Pyro and Made Of. She has also collaborated with brands such as Armani Beauty and Chanel. <\/p>\n

\n\tGodso said what she\u2019s particularly excited about in the new role is being able to work with Gerber. \u201cKaia Gerber is one of my main clients and is one of the faces of Vuori and a brand partner with them. She\u2019s one of my best friends. We spend six days a week together. We just love fitness and we just love to work out. It will be fun to do more projects with her in a work sense,\u201d said Godso. Godso will be photographed for the ad campaigns as well. <\/p>\n

\n\tKaia Gerber is a Vuori partner as part of a multiyear partnership, along with her parents Cindy Crawford and Rande Gerber, and her brother Presley. They joined forces with Vuori as creative, strategic and financial partners and not only appeared in the spring 2025 campaign, but are long-term collaborators of the brand.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA look at the new Vuori campaign with Kirsty Godso<\/p>\n

\t\t\t\t\t\t\t\t\tVivian Kim, courtesy of Vuori<\/p>\n

\n\t \u201cWe\u2019re thrilled to welcome Kirsty to the Vuori family,\u201d said Joe Kudla, Vuori founder and chief executive officer. \u201cHer unmatched expertise, distinctive sense of style, and experience coaching a wide spectrum of high-performing talent will be invaluable as we continue to expand our performance range and inspire our community through purpose-driven content and activations.\u201d<\/p>\n

\n\tGodso added, \u201cMovement is at the heart of everything I do, and so is connection. Vuori\u2019s thoughtful approach to performance and lifestyle resonates with me on every level. This is also about creating apparel that not only performs but also inspires you to move \u2014 and makes you feel incredible while doing it.\u201d<\/p>\n

\n\tAs part of her Vuori responsibilities, Godso will share her personal approach to training with the brand\u2019s community both in-person and across its digital platforms, while working closely with its design and product teams to drive continuous evolution in performance and fitness apparel.<\/p>\n

\n\t\u201cFor me, feeling good is the ultimate measure of wellness,\u201d said Godso. \u201cWith Vuori, we have the opportunity to design products that empower people to train smarter, live better, and carry that confidence into every aspect of their lives.\u201d<\/p>\n

\n\tVuori was founded in 2015 by Kudla. The entrepreneur and one-time model took up yoga after he developed chronic back pain from years of playing football and lacrosse. He loved the discipline but not the apparel options offered by the big brands, so he launched Vuori as a men\u2019s activewear brand to fill that void. The brand experienced explosive growth, expanding its offerings beyond strict activewear to\u00a0lifestyle<\/a>\u00a0pieces, adding womenswear, and moving outside the U.S. Today, Vuori is available in more than 18 countries, and is found in Vuori stores and vuoriclothing.com, and through a network of national and regional retail partners.<\/p>\n

\n\tLast November, Vuori received an\u00a0$825 million\u00a0investment<\/a>\u00a0led by General Atlantic and Stripes, two global growth investors, along with a collection of other investors, which valued the company at $5.5 billion, as reported.<\/p>\n

\n\tIn July, Vuori named Ashley Kechter global\u00a0president<\/a>\u00a0 as it continues to expand its global footprint, as reported. Kechter was most recently global brand president of\u00a0Fabletics<\/a>\u00a0and has more than two decades of experience in marketing, product creation, merchandising, planning, sourcing and strategic operations for a number of brands including Gap Inc., Banana Republic and Restoration Hardware. <\/p>\n","protected":false},"excerpt":{"rendered":"Vuori, the performance and lifestyle brand known for its coastal California-inspired style, has signed a multiyear partnership with…\n","protected":false},"author":2,"featured_media":67718,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[6647,102,35491,56,54,55],"class_list":{"0":"post-67717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-health","10":"tag-people-companies","11":"tag-uk","12":"tag-united-kingdom","13":"tag-unitedkingdom"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/67717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=67717"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/67717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/67718"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=67717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=67717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=67717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}