{"id":677889,"date":"2026-07-07T04:55:08","date_gmt":"2026-07-07T04:55:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/677889\/"},"modified":"2026-07-07T04:55:08","modified_gmt":"2026-07-07T04:55:08","slug":"uk-supermarkets-accelerate-into-insurance-as-tesco-and-aviva-launch-free-parent-cover","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/677889\/","title":{"rendered":"UK supermarkets accelerate into insurance as Tesco and Aviva launch free parent cover"},"content":{"rendered":"<p>Asda deepened its 15-year relationship with <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/companies\/allianz\/29613\/\" rel=\"nofollow noopener\" target=\"_blank\">Allianz<\/a> in May, agreeing a new deal to underwrite home and motor insurance under the Asda brand with preferential rates for Asda Rewards members, and in October moved beyond personal lines, partnering with Everywhen, part of the Ardonagh Group, on its first business insurance products for sole traders and SMEs. Sainsbury&#8217;s took a different route in 2025, moving its home and motor customers to <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/companies\/allianz\/29613\/\" rel=\"nofollow noopener\" target=\"_blank\">Allianz<\/a> as it wound down its in-house banking arm. Morrisons has entered the market too, launching <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/glossary\/pet-insurance\/563137\/\" rel=\"nofollow noopener\" target=\"_blank\">pet insurance<\/a> underwritten by Burns &amp; Wilcox Global Solutions on behalf of Accredited Insurance, and <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/companies\/axa\/29614\/\" rel=\"nofollow noopener\" target=\"_blank\">AXA<\/a>-underwritten <a href=\"https:\/\/www.insurancebusinessmag.com\/uk\/glossary\/travel-insurance\/563249\/\" rel=\"nofollow noopener\" target=\"_blank\">travel insurance<\/a>, both delivered through Hood Group&#8217;s platform.<\/p>\n","protected":false},"excerpt":{"rendered":"Asda deepened its 15-year relationship with Allianz in May, agreeing a new deal to underwrite home and motor&hellip;\n","protected":false},"author":2,"featured_media":677890,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[55990,59,57,58,226444,50,226443,56,54,55],"class_list":["post-677889","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-aviva","tag-gb","tag-great-britain","tag-greatbritain","tag-money-services","tag-news","tag-tesco-insurance","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/677889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=677889"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/677889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/677890"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=677889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=677889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=677889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}