{"id":678975,"date":"2026-07-07T18:28:08","date_gmt":"2026-07-07T18:28:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/678975\/"},"modified":"2026-07-07T18:28:08","modified_gmt":"2026-07-07T18:28:08","slug":"fintech-float-launches-card-linked-installments-in-uk","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/678975\/","title":{"rendered":"FinTech Float Launches Card-Linked Installments in UK"},"content":{"rendered":"

Float<\/a>, which has offered credit card-linked installment payment options in South Africa since 2021, expanded to the United Kingdom, Motor Trade News reported<\/a> Tuesday (July 7).<\/p>\n

The company links to consumers\u2019 existing credit cards, provides the option of paying in installments without a new line of credit, and offers up to 12 months of installments with no interest or fees, according to the report.<\/p>\n

In South Africa, Float offers this option across more than 2,000 shops, per the report.<\/p>\n

The company has found that its installment payment options enable merchants to get bigger baskets and more conversions without discounting or offering new loans, Float Founder and CEO Alex Forsyth-Thompson<\/a> said in the report.<\/p>\n

\u201cMillions of U.K. consumers don\u2019t need more credit\u2014they need more time,\u201d Forsyth-Thompson said. \u201cInstead of a trade-off between paying down their credit card balance, taking out new credit or point-of-sale finance, or abandoning the purchase entirely, with Float, merchants can now offer their shoppers an alternative.\u201d<\/p>\n

Float did not immediately reply to PYMNTS\u2019 request for comment.<\/p>\n

The PYMNTS Intelligence<\/a> report \u201cNavigating New Norms: The Use of Card-Linked Installment Plans in Online and In-Store Sales<\/a>\u201d found that more than 80% of acquirers said providing card-linked installment plans leads to greater sales volume.<\/p>\n

\u201cA consensus has formed among acquirers that offering card-linked plans significantly influences consumer purchasing behavior, making customers more inclined to either purchase more or opt for higher-priced items,\u201d the report said.<\/p>\n

In a blog post<\/a> on its U.K. website<\/a>, Float said that card-linked installments are especially useful for high-ticket items in categories such as consumer electronics and pre-owned tech; sports, leisure and outdoor equipment; and home furnishings and interiors.<\/p>\n

\u201cCredit card holders making bigger, more deliberate purchases need something built for that moment,\u201d the post said. \u201cThat\u2019s where card-linked installments come in\u2014no order limits, no new credit application, no ceiling on what your checkout can process.\u201d<\/p>\n

For merchants, Float\u2019s card-linked installments have delivered a 134% average uplift in average order value, 20% to 30% higher conversion rates, an average basket size of around 500 pounds (about $668) and no cap on order size, according to the post.<\/p>\n","protected":false},"excerpt":{"rendered":"Float, which has offered credit card-linked installment payment options in South Africa since 2021, expanded to the United…\n","protected":false},"author":2,"featured_media":678976,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5361,155195,59,57,58,226741,50,5292,56,54,55,6242],"class_list":["post-678975","post","type-post","status-publish","format-standard","has-post-thumbnail","category-united-kingdom","tag-credit-cards","tag-float","tag-gb","tag-great-britain","tag-greatbritain","tag-installments","tag-news","tag-pymnts-news","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/678975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=678975"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/678975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/678976"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=678975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=678975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=678975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}