{"id":680954,"date":"2026-07-08T19:40:11","date_gmt":"2026-07-08T19:40:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/680954\/"},"modified":"2026-07-08T19:40:11","modified_gmt":"2026-07-08T19:40:11","slug":"execs-confused-and-horrified-by-the-huge-ai-bills-after-thinking-they-could-replace-workers-for-free","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/680954\/","title":{"rendered":"Execs Confused and Horrified by the Huge AI Bills After Thinking They Could Replace Workers for Free"},"content":{"rendered":"<p class=\"article-paragraph skip\">Sign up to see the future, today<\/p>\n<p class=\"article-paragraph skip\">Can\u2019t-miss innovations from the bleeding edge of science and tech<\/p>\n<p class=\"pw-incontent-excluded article-paragraph skip\">By now, it\u2019s clear that the only way the tech industry can justify the cost of AI is if it replaces vast swaths of the human workforce with machines that run 24\/7. <\/p>\n<p class=\"article-paragraph skip\">The bad news is that this situation has created a world-historic financial market that, by some metrics, is looking worse than the <a href=\"https:\/\/futurism.com\/future-society\/impending-market-collapse-ai-bubble-stocks-overvalued\" rel=\"nofollow noopener\" target=\"_blank\">run-up to the Great Depression<\/a>. The good news is that this future of an AI takeover is looking <a href=\"https:\/\/futurism.com\/artificial-intelligence\/ai-jobs-automation-expert\" rel=\"nofollow noopener\" target=\"_blank\">increasingly unlikely<\/a>, at least at the industry\u2019s current pace, a fact which is now dawning on some of the biggest rubes and dupes in the corporate world.<\/p>\n<p class=\"article-paragraph skip\">According to a new survey from \u201cBig Four\u201d accounting firm KPMG, a significant number of corporate executives are <a href=\"https:\/\/futurism.com\/artificial-intelligence\/ceos-reverse-course-ai-spending\" rel=\"nofollow noopener\" target=\"_blank\">reeling from sticker shock<\/a> over new usage-based AI pricing schemes. Though enterprises could once count on AI companies to subsidize the price of large language models via <a href=\"https:\/\/fortune.com\/2026\/05\/28\/tokenmaxxing-is-dead-companies-didnt-get-the-roi-from-ai-they-wanted-to-see\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">flat-rate contracts<\/a>, that\u2019s no longer a given, as the <a href=\"https:\/\/www.wsj.com\/tech\/ai\/corporate-america-is-starting-to-ration-ai-as-cost-skyrockets-1eb99d7a\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">rising cost<\/a> of computational power forces the entire tech sector into a defensive posture.<\/p>\n<p class=\"article-paragraph skip\">The KPMG report, initially flagged <a href=\"https:\/\/www.theregister.com\/ai-and-ml\/2026\/07\/03\/ai-bills-are-baffling-the-c-suite-after-shift-to-usage-based-pricing\/5266383\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">by the Register<\/a>, surveyed 2,145 senior execs across 20 countries, finding that an astonishing 29 percent of them had no idea where the growing costs associated with AI were coming from.<\/p>\n<p class=\"article-paragraph skip\">A further third confessed that their own cluelessness about AI economics was a barrier to successfully deploying AI in the workplace, the Register notes.<\/p>\n<p class=\"article-paragraph skip\">\u201cAs usage-based pricing models become more common, many organizations are still building the capabilities required to forecast, monitor, and manage AI spending effectively,\u201d the report authors write. Translation: one third of execs had no plan for how to actually use AI productively, a fact which is becoming increasingly clear now that the meter is running.<\/p>\n<p class=\"article-paragraph skip\">The finding underscores what many workers forced to use AI tools on the job have come to suspect: that an alarming number of corporate leaders treat AI as a <a href=\"https:\/\/futurism.com\/artificial-intelligence\/workers-ai-useless-bosses-miracle\" rel=\"nofollow noopener\" target=\"_blank\">plug-and-play solution<\/a> for lowering overheard without understanding the how of it all, a kind of magical thinking entirely divorced from practical reality.<\/p>\n<p class=\"article-paragraph skip\">On the same token, it\u2019s important not to lose sight of the fact that AI \u2014 or more accurately, the myth surrounding it \u2014 is currently being deployed across the world as a tool to <a href=\"https:\/\/futurism.com\/ceo-ai-scare-labor\" rel=\"nofollow noopener\" target=\"_blank\">discipline labor<\/a>, to force workers into a weaker position when it comes to wage negotiations, benefits, and overall stability.<\/p>\n<p class=\"article-paragraph skip\">Whether used as an excuse to strap surveillance cameras to <a href=\"https:\/\/futurism.com\/robots-and-machines\/factory-attaches-cameras-workers-labor-robots\" rel=\"nofollow noopener\" target=\"_blank\">factory workers\u2019 heads<\/a> or as a justification for <a href=\"https:\/\/futurism.com\/artificial-intelligence\/99-percent-ceos-workers-ai-survey\" rel=\"nofollow noopener\" target=\"_blank\">widespread layoffs<\/a>, execs don\u2019t need to a PhD in machine learning to know that AI in its current, error-prone form is mainly good for keeping the worker bees in line.<\/p>\n<p class=\"article-paragraph skip\">Again, whether AI will ever perform on the level required to pay off the billions of dollars in bills would take a <a href=\"https:\/\/futurism.com\/future-society\/ai-data-centers-finances\" rel=\"nofollow noopener\" target=\"_blank\">miracle breakthrough<\/a>. But if the goal is short-term financial gains fueled by lower overhead costs paid for by the working class, AI doesn\u2019t need to.<\/p>\n<p class=\"article-paragraph skip\">More on AI: <a href=\"https:\/\/futurism.com\/future-society\/rich-people-education-ai-slop\" rel=\"nofollow noopener\" target=\"_blank\">Rich People Can Afford Good Education for Their Kids. They\u2019re Raising Them on AI Slop Anyways.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sign up to see the future, today Can\u2019t-miss innovations from the bleeding edge of science and tech By&hellip;\n","protected":false},"author":2,"featured_media":680955,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-680954","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/680954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=680954"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/680954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/680955"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=680954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=680954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=680954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}