Chris Eubank Jnr will box on one of his events<\/a>.<\/p>\n\u201cWe are working on one this December, which actually includes Chris Eubank Jnr, and with another fight, I’m not allowed to say that [what bout it is] yet, but I believe this December, we should buy us that time to get into the proper big league of promoters as well. We are looking to do a big stadium fight this December, so we are building.\u201d<\/p>\n
They have a head start, too, galvanised by the online numbers for their last controversial promotion that saw streamers threaten to get out of hand with the \u201ccelebrity beef\u201d of two of the well-known combatants.<\/p>\n
Balmoral are trying to fuel entertainment with sport, having some licensed bouts share bills with streamers in a bid to increase the number of eyeballs on their shows.\u00a0<\/p>\n
\u201cYou can\u2019t really argue with the last show we\u2019ve done where we\u2019ve done about two billion views across all socials and about 4.2 billion impressions across all socials as well,\u201d Dr Adamu added. \u201cI think we\u2019ve got some of our posts on DAZN that has done 16 million views and just one post, some have done 8 million views. So, yeah, so it\u2019s a growing sport, and then what we\u2019ve done as well too is to infuse a bit of entertainment into it as well too.\u201d<\/p>\n
But Dr Adamu hopes their promotions will inspire more\u00a0 young men and women in Nigeria to take up boxing, and he has grand plans.<\/p>\n
\u201cBefore I got into boxing, I think I have the largest network of venues here in West Africa, so I know about venue management, I know about venues,\u201d he added. \u201cWe are looking to get concession of some venues as well, too, from the government, where we bring investment to be like something like the London Olympic Stadium, and so that\u2019s the long-term plan, what we\u2019re doing. What we\u2019re building is beyond boxing, to be honest with you. It\u2019s a proper infrastructure when it comes to sports development\u2026 To be honest with you, I think we started boxing about 18 months ago and then where we are at the moment, I don\u2019t think any African promoter has gotten promotion to get to this level before. I think the biggest one we’ve done before was Zaire and that was Don King coming here to promote fight here in Africa. I have a 10-year plan, I\u2019m trying to achieve that in six months and see how it goes. So I\u2019m an overachiever, I\u2019ll keep pushing. The time we\u2019ll get there, I don\u2019t know.<\/p>\n
\u201cIt could be the next one, it could be by the end of this year, it could be next year, who knows. But here, it\u2019s never about perfection for us, it\u2019s about momentum. I think the biggest one we\u2019ve done before was Zaire and that was Don King coming here to promote fight here in Africa [George Foreman vs. Muhammad Ali in 1974].\u201d<\/p>\n
Does Dr Adamu have a dream fight, a modern day rumble he has in mind that he\u2019d like to showcase in Africa?<\/p>\n
\u201cI would say if it\u2019s to do with a fight here in Nigeria and Africa, that makes sense, especially in Nigeria, I would say a Moses Itauma and AJ [Anthony Joshua] fight because they\u2019re both Nigerians. Maybe get [Deontay] Wilder on the card as well, because he\u2019s got Nigerian blood in him as well. Get [Daniel] Dubois also on the card. He\u2019s also got Nigerian blood in him. But I mean, for me, the big fight would be AJ versus Moses Itauma in Nigeria.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"While boxing is forever looking for the next big check, there are some hoping to utilise boxing to…\n","protected":false},"author":2,"featured_media":681612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[6565,2560,6102,10078,54182,227534,101,56,54,55],"class_list":["post-681611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-boxing","tag-anthony-joshua","tag-boxing","tag-boxing-news","tag-boxingscene","tag-chris-eubank-jnr","tag-nigeria-moses-itauma","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/681611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=681611"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/681611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/681612"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=681611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=681611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=681611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}