{"id":682026,"date":"2026-07-09T09:18:17","date_gmt":"2026-07-09T09:18:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/682026\/"},"modified":"2026-07-09T09:18:17","modified_gmt":"2026-07-09T09:18:17","slug":"execs-confused-and-horrified-by-the-huge-ai-bills-after-thinking-they-could-replace-workers-for-free-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/682026\/","title":{"rendered":"Execs Confused and Horrified by the Huge AI Bills After Thinking They Could Replace Workers for Free"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">By now, it&#8217;s clear that the only way the tech industry can justify the cost of AI is if it replaces vast swaths of the human workforce with machines that run 24\/7.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The bad news is that this situation has created a world-historic financial market that, by some metrics, is looking worse than the <a href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/urgent-sign-impending-market-collapse-234500485.html\" data-ylk=\"slk:run-up%20to%20the%20Great%20Depression;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;run-up to the Great Depression&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">run-up to the Great Depression<\/a>. The good news is that this future of an AI takeover is looking <a href=\"https:\/\/tech.yahoo.com\/ai\/articles\/ai-expert-says-time-stop-171500536.html\" data-ylk=\"slk:increasingly%20unlikely;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;increasingly unlikely&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">increasingly unlikely<\/a>, at least at the industry&#8217;s current pace, a fact which is now dawning on some of the biggest rubes and dupes in the corporate world.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">According to a new survey from &#8220;Big Four&#8221; accounting firm KPMG, a significant number of corporate executives are <a href=\"https:\/\/finance.yahoo.com\/sectors\/technology\/articles\/ceos-now-being-forced-reverse-182702378.html\" data-ylk=\"slk:reeling%20from%20sticker%20shock;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;reeling from sticker shock&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">reeling from sticker shock<\/a> over new usage-based AI pricing schemes. Though enterprises could once count on AI companies to subsidize the price of large language models via <a href=\"https:\/\/fortune.com\/2026\/05\/28\/tokenmaxxing-is-dead-companies-didnt-get-the-roi-from-ai-they-wanted-to-see\/\" data-ylk=\"slk:flat-rate%20contracts;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;flat-rate contracts&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">flat-rate contracts<\/a>, that&#8217;s no longer a given, as the <a href=\"https:\/\/www.wsj.com\/tech\/ai\/corporate-america-is-starting-to-ration-ai-as-cost-skyrockets-1eb99d7a\" data-ylk=\"slk:rising%20cost;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;rising cost&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">rising cost<\/a> of computational power forces the entire tech sector into a defensive posture.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The KPMG report, initially flagged <a href=\"https:\/\/www.theregister.com\/ai-and-ml\/2026\/07\/03\/ai-bills-are-baffling-the-c-suite-after-shift-to-usage-based-pricing\/5266383\" data-ylk=\"slk:by%20the;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;by the&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">by the <\/a><a href=\"https:\/\/www.theregister.com\/ai-and-ml\/2026\/07\/03\/ai-bills-are-baffling-the-c-suite-after-shift-to-usage-based-pricing\/5266383\" data-ylk=\"slk:Register;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Register&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Register<\/a>, surveyed 2,145 senior execs across 20 countries, finding that an astonishing 29 percent of them had no idea where the growing costs associated with AI were coming from.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">A further third confessed that their own cluelessness about AI economics was a barrier to successfully deploying AI in the workplace, the Register notes.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;As usage-based pricing models become more common, many organizations are still building the capabilities required to forecast, monitor, and manage AI spending effectively,&#8221; the report authors write. Translation: one third of execs had no plan for how to actually use AI productively, a fact which is becoming increasingly clear now that the meter is running.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The finding underscores what many workers forced to use AI tools on the job have come to suspect: that an alarming number of corporate leaders treat AI as a <a href=\"https:\/\/finance.yahoo.com\/news\/workers-ai-useless-while-oblivious-144500531.html\" data-ylk=\"slk:plug-and-play%20solution;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;plug-and-play solution&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">plug-and-play solution<\/a> for lowering overheard without understanding the how of it all, a kind of magical thinking entirely divorced from practical reality.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">On the same token, it&#8217;s important not to lose sight of the fact that AI \u2014 or more accurately, the myth surrounding it \u2014 is currently being deployed across the world as a tool to <a href=\"https:\/\/www.yahoo.com\/news\/ceos-using-ai-terrorize-employees-170936655.html\" data-ylk=\"slk:discipline%20labor;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;discipline labor&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">discipline labor<\/a>, to force workers into a weaker position when it comes to wage negotiations, benefits, and overall stability.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Whether used as an excuse to strap surveillance cameras to <a href=\"https:\/\/www.yahoo.com\/news\/world\/articles\/factories-attaches-cameras-workers-hopes-134557305.html\" data-ylk=\"slk:factory%20workers&#039;%20heads;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;factory workers&#039; heads&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">factory workers&#8217; heads<\/a> or as a justification for <a href=\"https:\/\/finance.yahoo.com\/economy\/policy\/articles\/99-percent-ceos-preparing-lay-191737120.html\" data-ylk=\"slk:widespread%20layoffs;elm:context_link;itc:0;sec:content-canvas;_E:mb_qualified_link;ct:story;outcm:mb_qualified_link;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;widespread layoffs&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yContentType&quot;:&quot;story&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">widespread layoffs<\/a>, execs don&#8217;t need to a PhD in machine learning to know that AI in its current, error-prone form is mainly good for keeping the worker bees in line.  <\/p>\n","protected":false},"excerpt":{"rendered":"By now, it&#8217;s clear that the only way the tech industry can justify the cost of AI is&hellip;\n","protected":false},"author":2,"featured_media":682027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,227658,733,4308,86,56,54,55],"class_list":["post-682026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-ai-takeover","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/682026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=682026"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/682026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/682027"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=682026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=682026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=682026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}