{"id":684002,"date":"2026-07-10T10:01:22","date_gmt":"2026-07-10T10:01:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/684002\/"},"modified":"2026-07-10T10:01:22","modified_gmt":"2026-07-10T10:01:22","slug":"introducing-the-2026-27-dundee-united-away-kit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/684002\/","title":{"rendered":"Introducing the 2026\/27 Dundee United Away Kit"},"content":{"rendered":"

Dundee United are proud to unveil our 2026\/27 away kit \u2013 a contemporary design inspired by the club’s identity, our journey on the road, and the landmarks that connect our city. Available to purchase from Friday 24 July.<\/p>\n

Created in collaboration with technical partner Erre\u00e0, this season’s away shirt moves away from our iconic tangerine palette in favour of a sophisticated silver grey and white colourway. Inspired by the diamond within the Dundee United crest and echoing the silver tones of the silvery Tay, the kit delivers a contemporary interpretation of the club’s identity while maintaining a timeless, understated aesthetic.<\/p>\n

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A subtle tone-on-tone geometric pattern, developed from the diamond featured in the club crest, runs throughout the shirt, creating depth and texture without compromising its clean aesthetic. Silver grey forms the foundation of the design, complemented by crisp white detailing across the collar, sleeve cuffs and side panels, while a monochrome club crest completes a refined and balanced finish.<\/p>\n

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The campaign, Wherever The Roads Lead, celebrates the journeys that define supporting Dundee United. Shot on the banks of the River Tay with the iconic Tay Rail Bridge and Dundee skyline providing the backdrop, the campaign reflects the thousands of miles travelled by the Tangerine Army in following the club, wherever the fixture list may take us.<\/p>\n

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As with previous seasons, the shirt is manufactured using Erre\u00e0’s Future fabric \u2013 a lightweight, breathable material made from 100% recycled fibres. As part of Erre\u00e0’s Sport Plays Green initiative, the fabric supports the company’s commitment to reducing its environmental impact while delivering elite-level performance and comfort.<\/p>\n

Our Principal Partner QuinnCasino features proudly on the front of the shirt once again, with long-standing partners JF Kegs, Norman Jamieson, and ASC Motoring continuing on the reverse of the shirt and shorts. 87 Lager joins as our new sleeve partner, while Quest Precision Engineering remains the front-of-shirt sponsor for our women’s team and Kerr’s Dairy continues to feature on junior retail shirts.<\/p>\n

SALE DATE<\/p>\n

The 2026\/27 United Away Kit will be available to purchase from 9am on Friday 24 July, both in-store and online.<\/p>\n

Ahead of launch, please note that due to anticipated demand, Click & Collect orders may not be available for same-day collection.<\/p>\n","protected":false},"excerpt":{"rendered":"Dundee United are proud to unveil our 2026\/27 away kit \u2013 a contemporary design inspired by the club’s…\n","protected":false},"author":2,"featured_media":684003,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[218,101,56,54,55],"class_list":["post-684002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-football","tag-sports","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/684002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=684002"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/684002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/684003"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=684002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=684002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=684002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}