{"id":684432,"date":"2026-07-10T15:32:19","date_gmt":"2026-07-10T15:32:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/684432\/"},"modified":"2026-07-10T15:32:19","modified_gmt":"2026-07-10T15:32:19","slug":"instagrams-ai-image-generator-alarms-privacy-experts-instagram","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/684432\/","title":{"rendered":"Instagram\u2019s AI image generator alarms privacy experts | Instagram"},"content":{"rendered":"<p class=\"dcr-1s160rg\">Meta has sparked blowback from privacy advocates for allowing its new AI image maker to generate photos of users with public profiles by default.<\/p>\n<p class=\"dcr-1s160rg\">Users of <a href=\"https:\/\/about.fb.com\/news\/2026\/07\/introducing-muse-image-meta-ai\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">Meta\u2019s Muse Image AI <\/a>tool, released Tuesday, can tag public Instagram profiles and generate pictures that pull from faces of people featured in these social media posts. Instagram users are not notified when their posts are integrated into what the company describes as its \u201cmost advanced image generation model yet\u201d.<\/p>\n<p class=\"dcr-1s160rg\">The easiest and most comprehensive solution for those worried about their photos being sucked into Muse Image is to switch public <a href=\"https:\/\/www.theguardian.com\/technology\/instagram\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a> accounts to private.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIt\u2019s a blunt solution, but it prevents strangers from using your public profile as source material,\u201d notes cybersecurity company Malwarebytes in a <a href=\"https:\/\/www.malwarebytes.com\/blog\/ai\/2026\/07\/turn-off-this-meta-setting-before-someone-generates-ai-images-of-you\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">9 July blogpost.<\/a> But for those who want to keep their account public, there\u2019s a more measured approach, too.<\/p>\n<p class=\"dcr-1s160rg\">A Meta spokesperson said in a statement to the Guardian that Muse Image has been built \u201cwith strong controls and safety guardrails from day one\u201d.<\/p>\n<p class=\"dcr-1s160rg\">\u201cPrivate accounts and those belonging to users under 18 are automatically excluded and adult users with public accounts can opt out with easy-to-use controls,\u201d the company said, adding that it would \u201ctake action against any content that violates [their] community standards\u201d.<\/p>\n<p class=\"dcr-1s160rg\">Meta directs Instagram users who want to opt out of having their photos fed into their AI image generator to go to the \u201csharing and reuse\u201d section of settings, and toggle a button that allows people to reuse your content.<\/p>\n<p class=\"dcr-1s160rg\">Privacy advocates argue that expecting users to proactively turn off this feature is unfair \u2013 and that \u201cfinding the setting is its own adventure\u201d, as Malwarebytes writer Danny Bradbury describes.<\/p>\n<p class=\"dcr-1s160rg\">A <a href=\"https:\/\/proton.me\/blog\/meta-ai-image-generator-muse\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">blogpost<\/a> from the privacy-focused company Proton says that \u201cdata sharing is turned on by default, the opt-out is buried deep in settings, and public backlash becomes the main way users find out what happened to their content\u201d. They urge users to \u201cwatch the toggles closely\u201d because \u201cthe on and off states look nearly identical and a glance, and it\u2019s easy to leave one active by mistake\u201d.<\/p>\n<p class=\"dcr-1s160rg\">While Meta notes that Muse Image users can\u2019t tag accounts belonging to users under the age of 18, and that teens can\u2019t use the feature to tag or reference other accounts, the company has not yet clarified whether children depicted in photos of public accounts belonging to adults could be plugged into prompts. Proton said children depicted in public photos risk having their faces appropriated.<\/p>\n<p class=\"dcr-1s160rg\">Thorin Klosowski, a senior security and privacy activist at Electronic Frontier Foundation, says: \u201cThis is the sort of setting that should absolutely be opt-in for Instagram users.<\/p>\n<p class=\"dcr-1s160rg\">\u201cIt\u2019s a new use of the photos they\u2019ve been posting publicly for years, and certainly wasn\u2019t on anyone\u2019s mind when they signed up for Instagram years ago.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Meta\u2019s <a href=\"https:\/\/about.fb.com\/news\/2026\/07\/introducing-muse-image-meta-ai\/\" data-link-name=\"in body link\" rel=\"nofollow noopener\" target=\"_blank\">press release<\/a> for Muse Image depicts innocuous uses of the AI image generator: from researching \u201cthe hottest women\u2019s summer 2026 looks\u201d, scanning shoppable links for linen dresses, and dressing the user up in them, to clearing up a foggy image of a lush valley, and turning a purple flower\u2019s petals into a rainbow gradient.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-13\" class=\"dcr-76akua\">skip past newsletter promotion<\/a><\/p>\n<p class=\"dcr-vf9hps\">Sign up to TechScape<\/p>\n<p class=\"dcr-1r7my33\">A weekly dive in to how technology is shaping our lives<\/p>\n<p><img src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/06\/1782850452_383_500.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"dcr-xiq31o\"\/><\/p>\n<p id=\"EmailSignup-skip-link-13\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-76akua\">after newsletter promotion<\/p>\n<p class=\"dcr-1s160rg\">Another example displays the image generator\u2019s more complex capabilities: combining multiple images \u2013 such as a particular person, a particular make of a bike, and a visual style to emulate \u2013 in a single prompt, to customize the output with a granular level of specificity.<\/p>\n<p class=\"dcr-1s160rg\">\u201cMuse Image can compose elements from many input reference images in the prompt, including people, objects, clothing, styles, and environments,\u201d Meta\u2019s post notes.<\/p>\n<p class=\"dcr-1s160rg\">Privacy advocates say that these fun features could have a dark side to them. \u201cMeta says Muse Image is meant to make AI image generation more personal by letting people reference public Instagram accounts in their prompts,\u201d the Malwarebytes blog post states. \u201cThat may sound fun when you\u2019re creating images of yourself. It\u2019s less appealing when anyone else can do the same with your account.\u201d<\/p>\n<p class=\"dcr-1s160rg\">Meta says Muse Image includes robust protections designed to block the generation of policy-violating content. Anyone who comes across an AI-generated image they find objectionable can report it by pressing and holding the image, and selecting a \u201cthumbs down\u201d option, the company notes.<\/p>\n<p class=\"dcr-1s160rg\">Muse Image is currently available in the Meta AI app, Instagram Stories in the US and WhatsApp in limited countries. Meta is already planning to expand its AI image generator\u2019s use to Facebook and offer similar video capabilities to creators and Meta AI.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta has sparked blowback from privacy advocates for allowing its new AI image maker to generate photos of&hellip;\n","protected":false},"author":2,"featured_media":684433,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-684432","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/684432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=684432"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/684432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/684433"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=684432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=684432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=684432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}