{"id":685452,"date":"2026-07-11T04:30:18","date_gmt":"2026-07-11T04:30:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/685452\/"},"modified":"2026-07-11T04:30:18","modified_gmt":"2026-07-11T04:30:18","slug":"the-economist-shades-ai-in-sharp-new-billboard-ads","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/685452\/","title":{"rendered":"The Economist shades AI in sharp new billboard ads"},"content":{"rendered":"

The Economist has launched a powerful new billboard campaign challenging the rise of AI in media. Wonderfully simple in its execution, the back-to-basics campaign is a prime example of how stripped-back visuals can be a powerful storytelling tool.<\/p>\n

Paired with ingenious copy, the striking billboard ads<\/a> demonstrate the enduring value of thoughtful copywriting in the branding sphere. In a world of loud, social-led design, The Economist’s latest campaign is a refreshing respite from the noise of the branding sphere.<\/p>\n

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\"Cocogun's\n<\/p>\n

(Image credit: The Economist\/Cocogun)<\/p>\n

Made in collaboration with independent creative agency Cocogun<\/a>, The Economist’s latest campaign features minimalist red billboards with snappy copy such as “Think outside the bot” and “actual intelligence”. Unmistakably on brand thanks to the stripped-back colour palette and signature serif font, the campaign radiates authority and confidence without feeling sanctimonious.<\/p>\n

Latest Videos From\"\"\"\"<\/p>\n

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\"Cocogun's\n<\/p>\n

(Image credit: The Economist\/Cocogun)<\/p>\n

The OOH campaign will appear around the World Trade Centre, key New York City and Chicago subway stations, alongside UK placements in Leicester Square, Carnaby Street and Canary Wharf.<\/p>\n

On the project, Cocogun creative partner, Ant Melder, says: \u201cTo follow in the wake of some of the greatest advertising the world has ever seen is no small task. I like to think\/am utterly terrified by the idea that a certain Mr Abbott is somewhere in the ether looking down on everything we do with a judicious, firm yet encouraging eye. We\u2019re beyond proud to have been entrusted with this, and look forward to continued collaboration.\u201d<\/p>\n

You may like<\/p>\n

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\"Cocogun's\n<\/p>\n

(Image credit: The Economist\/Cocogun)<\/p>\n

For more advertising inspiration, check out Polaroid’s refreshing anti-AI campaign<\/a> or take a look at McDonald’s painfully relatable new billboard ads.<\/a><\/p>\n

<\/p>\n

Sign up to Creative Bloq’s daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.<\/p>\n","protected":false},"excerpt":{"rendered":"The Economist has launched a powerful new billboard campaign challenging the rise of AI in media. Wonderfully simple…\n","protected":false},"author":2,"featured_media":685453,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-685452","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/685452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=685452"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/685452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/685453"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=685452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=685452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=685452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}