{"id":686750,"date":"2026-07-11T23:34:16","date_gmt":"2026-07-11T23:34:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/686750\/"},"modified":"2026-07-11T23:34:16","modified_gmt":"2026-07-11T23:34:16","slug":"more-than-half-of-brits-pay-heatwave-tax-to-stay-cool-new-data-reveals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/686750\/","title":{"rendered":"More than half of Brits pay &#8216;heatwave tax&#8217; to stay cool, new data reveals"},"content":{"rendered":"<p>A new YouGov study has found that 56% of British adults experience &#8216;heatwave anxiety&#8217;, as rising temperatures force households to spend more to cope with the heat.<\/p>\n<p class=\"paragraph-text\"><a href=\"https:\/\/www.google.com\/preferences\/source?q=lbc.co.uk\" rel=\"noopener nofollow\" target=\"_blank\">Want LBC stories before everyone else? Set us as your Preferred Source on Google<\/a><\/p>\n<p>        <img decoding=\"async\" loading=\"lazy\" alt=\"More than one in five (21%) said they spent over \u00a350 during the heatwave.\" class=\"content-image\" data-image-catalogue-id=\"827375\" width=\"660\" height=\"370\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/827375.webp\"  \/><\/p>\n<p>    More than one in five (21%) said they spent over \u00a350 during the heatwave.<\/p>\n<p>Picture:<br \/>\nGetty<\/p>\n<p class=\"author-details__author\">\n<p>            By Isobel Anderson Morris<\/p>\n<p class=\"standfirst\">More than half of UK households spent extra money during last month&#8217;s heatwave, with many forced to buy cooling essentials as temperatures soared, new research suggests.<\/p>\n<p class=\"paragraph-text\">A YouGov survey commissioned by MyVoucherCodes found that 52% of Britons spent more than usual during the June heatwave, while 56% said they now experience &#8220;heatwave anxiety&#8221;.<\/p>\n<p class=\"paragraph-text\">The findings suggest many households faced unexpected costs as they bought items such as fans, paddling pools, cold drinks and extra refreshments to cope with the hot weather.<\/p>\n<p class=\"paragraph-text\">More than one in five (21%) said they spent over \u00a350 during the heatwave.<\/p>\n<p class=\"paragraph-text\">Around one in five respondents also estimated they spent more than \u00a3100 simply to stay cool, highlighting the financial impact periods of unusually hot weather can have on household budgets.<\/p>\n<p class=\"paragraph-text\">Read more: <a href=\"https:\/\/www.lbc.co.uk\/weather\/weather-heatwave-wildfires-uk-latest\/\" rel=\"nofollow noopener\" target=\"_blank\">Emergency services warn of &#8216;extreme&#8217; wildfire risks &#8211; as heatwave set to continue<\/a><\/p>\n<p class=\"paragraph-text\">Read more: <a href=\"https:\/\/www.lbc.co.uk\/weather\/record-35c-days-uk-third-heatwave\/\" rel=\"nofollow noopener\" target=\"_blank\">Record for most 35C days in a year broken as UK swelters through third heatwave<\/a><\/p>\n<p>        <img decoding=\"async\" loading=\"lazy\" alt=\"The findings suggest many households faced unexpected costs as they bought items such as fans.\" class=\"content-image\" data-image-catalogue-id=\"827376\" width=\"660\" height=\"370\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/827376.webp\"  \/><\/p>\n<p>    The findings suggest many households faced unexpected costs as they bought items such as fans.<\/p>\n<p>Picture:<br \/>\nGetty<\/p>\n<p class=\"paragraph-text\">The survey also found concern about future extreme weather is growing, with 17% describing themselves as &#8220;very anxious&#8221; about more frequent or severe heatwaves and a further 39% saying they were &#8220;somewhat anxious&#8221;.<\/p>\n<p class=\"paragraph-text\">Researchers said the findings suggest rising summer temperatures are creating a new financial pressure for many families, as households face unexpected spending during periods of extreme heat.<\/p>\n<p class=\"paragraph-text\">Shopping and lifestyle expert Sarah-Jane Outten said: &#8220;We\u2019re used to worrying about the &#8216;heating tax&#8217; in the winter, but these figures show that summer is becoming just as expensive for British families.&#8221;<\/p>\n<p class=\"paragraph-text\">&#8220;Slipping into extra spending just to stay comfortable or keep the kids entertained during a sudden heatwave is putting an unexpected dent in household budgets.&#8221;<\/p>\n<p class=\"paragraph-text\">Ms Outten warned shoppers to be cautious when buying cooling products online, saying consumers should check unfamiliar websites carefully to avoid scams.<\/p>\n<p>        <img decoding=\"async\" loading=\"lazy\" alt=\"She also encouraged people to swap bottled water for refillable bottles, saying it can save money while reducing plastic waste.\" class=\"content-image\" data-image-catalogue-id=\"827378\" width=\"660\" height=\"370\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/827378.webp\"  \/><\/p>\n<p>    Shopping and lifestyle expert Sarah-Jane Outten encouraged people to swap bottled water for refillable bottles, saying it can save money while reducing plastic waste.<\/p>\n<p>Picture:<br \/>\nGetty<\/p>\n<p class=\"paragraph-text\">She advised people to look for secure websites before making purchases and to use a credit card where possible, as this may provide additional protection if they fall victim to fraud.<\/p>\n<p class=\"paragraph-text\">She also recommended keeping windows, blinds and curtains closed during the hottest part of the day, particularly between 11am and 4pm, to help keep homes cooler.<\/p>\n<p class=\"paragraph-text\">She also encouraged people to swap bottled water for refillable bottles, saying it can save money while reducing plastic waste.<\/p>\n<p class=\"paragraph-text\">The research comes after the UK experienced several periods of exceptionally hot weather in June, prompting health warnings and leading many households to look for ways to stay cool.<\/p>\n","protected":false},"excerpt":{"rendered":"A new YouGov study has found that 56% of British adults experience &#8216;heatwave anxiety&#8217;, as rising temperatures force&hellip;\n","protected":false},"author":2,"featured_media":686751,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[84,1294,56,54,55],"class_list":["post-686750","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-economy","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/686750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=686750"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/686750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/686751"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=686750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=686750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=686750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}