“It’s something that we see guests actively asking for,” agrees Holly Willcocks, owner of Half Cut wine bar in Kentish Town, London. <\/p>\n
“I think it’s definitely, slowly become something that people are really keen on.”<\/p>\n
She adds that it is specifically younger drinkers asking for chilled reds. “It’s the [same] guests that were asking for an orange wine last year.”<\/p>\n
As well as cropping up on bar menus, people are popping red wine in the fridge at home.<\/p>\n
Searches for chilled red wine on Ocado have soared compared to last year and, in April, Aldi released a red wine with a label that changes colour once it’s properly chilled.<\/p>\n
“This summer has seen a surge in the popularity of chilling red wine,” says Miles Beale, CEO of the Wine and Spirit Trade Association. <\/p>\n
“This is partly down to the heatwave and partly down to breaking down old school wine myths.”<\/p>\n