There is no doubt about it: Ultimate Fighting Championship\u2019s (UFC) production is top-notch and ranks among the best in all of sports.<\/p>\n
But for some reason, UFC just cannot get guests\u2019 names right on the broadcast.<\/p>\n
Two years ago at UFC 306<\/a>, the broadcast royally screwed up boxing legend Terence Crawford\u2019s lower third and identified him as Grammy Award-winning rapper Kendrick Lamar.<\/p>\n Well, UFC production has done it again.<\/p>\n During the UFC 329 broadcast last night<\/a> (Sat., July 11, 2026), cameras showed undefeated boxer and brand-new Zuffa Boxing signee<\/a> Shakur Stevenson in the crowd. However, instead of identifying Stevenson correctly, UFC\u2019s broadcast labeled him as Oklahoma City Thunder guard Jalen Williams.<\/p>\n During the UFC 329 post-fight press conference, UFC CEO Dana White exploded in a rant about the latest broadcast screw-up.<\/p>\n \u201cSo, I tell you all the time, my production team is amazing,\u201d White said. \u201cWe just did the White House. We built a f\u2014king arena on the South Lawn of the White House, and it was the greatest f\u2014king thing in the world to be there live and to watch it on TV. I just paid Shakur Stevenson a s\u2014t load of money, and for some reason, we can\u2019t figure this celebrity s\u2014t out. They put him up as a f\u2014king OKC NBA player. Are you f\u2014king kidding me?\u201d<\/p>\n \u201cIt\u2019s absolutely crazy,\u201d White continued. \u201cWe are the absolute worst to ever do the celebrity thing. When we put celebrities up, we are the worst. I just had this f\u2014king debate in the back with my guys while I was screaming at everybody back there, and they said, \u2018No, soccer\u2019s worse. Soccer shows the people, and they don\u2019t put up any graphics.\u2019 Oh no. We put up f\u2014king graphics and put the wrong guy\u2019s name on them. We win. We\u2019re the worst ever to f\u2014king do it.\u201d<\/p>\n White at least seems to know how bad it looks.<\/p>\n The bad news is UFC keeps doing it anyway.<\/p>\n From Crawford getting labeled Lamar to Stevenson getting mistaken for Williams, UFC\u2019s celebrity cam is turning into must-see TV for all the wrong reasons.<\/p>\n And after White just handed Stevenson a \u201cs\u2014t load of money\u201d to help launch Zuffa Boxing, confusing him with an NBA player is probably not the best way to welcome him to the family.<\/p>\n