The illustrated characters that shaped the visual imprint of the festival\u2019s first edition also pay homage to this period of history: Livia immersed herself in research into ancient Etruscan symbols: vases, terracotta soldiers, bronze horses in order to shape the fairs illustrated language. \u201cThe style was meant to be simple; the lines of the illustrations were drawn with a brush and marker \u2013 a single, slightly crooked line that makes each character special,\u201d she shares.<\/p>\n
Out of all the iterations of these friendly faces the pair decided to develop one character further to become the festival\u2019s official mascot: the book, which they named zix \u2013 \u201cin Etruscan, zix means to write, book, or document,\u201d shares Livia, \u201czix is therefore the festival\u2019s star, and has become the thread that ties all the activities together.\u201d This cheerful logo covered banners, T-shirts and tote bags with the wonderful inky overspill of screen print across the festival\u2019s applications by Colla (the festival\u2019s lead printer), as well as Risograph printed guides by Todo Modo Dil\u00e0, digital printing by Fustelgrafica and letterpress printing by Torchio Letterpress.<\/p>\n
To draw the city into this wonderful world of independent print, \u201cour intention was to find a new visual identity that could, in some way, distance Florence from the visual imagery of the Renaissance, which, as wonderful as it is, we felt was too overused and reductive,\u201d shares Livia. Delving further back into Tuscany\u2019s past and arriving at the Etruscans \u2013 \u201ca civilisation that unites history, writing, culture, territory, and design\u201d the illustrator says, was the thing that set the festival\u2019s visual attachment to place apart. It also gave the festival its name: \u201cIn Etruscan, to create, design or build translates to Tham, and this is the origin of the festival\u2019s name, Tam, as well as the root of its entire visual identity,\u201d Livia ends.<\/p>\n","protected":false},"excerpt":{"rendered":"The illustrated characters that shaped the visual imprint of the festival\u2019s first edition also pay homage to this…\n","protected":false},"author":2,"featured_media":689100,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[6225,6485,6486,1120,96,56,54,55],"class_list":["post-689099","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/689099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=689099"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/689099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/689100"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=689099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=689099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=689099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}