{"id":690544,"date":"2026-07-14T05:00:09","date_gmt":"2026-07-14T05:00:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/690544\/"},"modified":"2026-07-14T05:00:09","modified_gmt":"2026-07-14T05:00:09","slug":"new-app-stylegrid-aims-to-save-stylists-time-streamline-their-work","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/690544\/","title":{"rendered":"New App Stylegrid Aims to Save Stylists Time, Streamline Their Work"},"content":{"rendered":"

\n\tLONDON<\/a> \u2014 Francesca Salih has spent decades working as a personal stylist for high net worth<\/a> clients, from Silicon Valley<\/a> to the Middle East, and while she loves the job there was always one element that annoyed her: the clunky technology.<\/p>\n

\n\tSalih spends her days creating looks for clients, connecting with luxury brands, attending trunk shows and ordering fashion before it lands in-store. She creates mood boards and stylish backdrops and works much like a glossy magazine editor would, putting together shoppable pages for VIP customers.<\/p>\n

\n\tBut to create those pages, she and other stylists have been using cutout photos and scraping images from the internet, which they assemble in a PDF file for clients. The pages aren\u2019t interactive, and the client often has to call the stylist back or screenshot their picks before texting their order.<\/p>\n

\n\t\u201cStylists have evolved, but the tools we use are so outdated,\u201d Salih said in an interview, adding, \u201cWe\u2019re delivering a luxury service, working with orders that are tens of thousands of pounds,\u201d but the presentation and delivery system are far from luxurious.<\/p>\n

\n\t\u201cThere is also room for miscommunication and missed orders, especially when the stylist is working with multiple clients at a time,\u201d said Salih, who this week will launch a B2B mobile app called Stylegrid.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tThe Stylegrid homepage. The app aims to streamline the work of stylists and personal shoppers.<\/p>\n

\n\tThe app houses an operating system that uses AI technology to help stylists, and others, curate glossy magazine-grade product pages, which they can send as links over email or text. Clients add their favorite looks to the cart and pay for everything with a click.<\/p>\n

\n\t\u201cI haven\u2019t built tech for the sake of it. I\u2019ve done this work for 20-plus years, and wanted to change the way we work,\u201d she said. \u201cOnly a stylist could have built this app.\u201d<\/p>\n

\n\tSalih has been building and trialing Stylegrid for the past five years, tapping fellow stylists, personal shoppers, retailers and digital curators across a variety of sectors, such as interior design, to test it ahead of launch.<\/p>\n

\n\tShe\u2019s been bankrolling it herself and is now seeking external funding. \u201cI\u2019ve spent so many years and so much time and money on this, and I believe the opportunities are endless. Now is the time to get that investment,\u201d she said.<\/p>\n

\n\tStylegrid is the latest platform that\u2019s helping power the digital creator economy, which is expected to reach $310 billion this year, according to Grand View Research. But it is different from platforms such as LTK and ShopMy because it is not consumer facing and no affiliates are involved.<\/p>\n

\n\tInstead, the app wants to help stylists and personal shoppers save time and communicate more effectively with clients.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tA user\u2019s guide to Stylegrid.<\/p>\n

\n\tSalih said the app also helps stylists create looks directly on models. Using AI, interior designers can dream up entire homes or office spaces and their clients can browse and buy products from the grid on the same page.<\/p>\n

\n\t\u201cNone of this is replacing the human,\u201d Salih said. \u201cIt\u2019s just a way to help the stylist who\u2019s working with multiple clients at once. I really wanted to give something \u2014 and especially time \u2014 back to creatives.\u201d<\/p>\n

\n\tRetailers trialing Stylegrid include the tailored clothing brand Thom Sweeney.<\/p>\n

\n\tThom Sweeney\u2019s<\/a> sales floor staff can curate looks from the shop floor and create a grid. Clients choose what they want and pick up clothing directly from the store, or have it delivered, with payments done directly or through the app.<\/p>\n

\n\tThe plan works on a subscription model and costs from 49.99 pounds or 99.99 pounds a month, depending on how many grids the stylist or retailer sends out, and how many \u201cspins,\u201d or different combinations of outfits, users ask AI to create.<\/p>\n

\n\tThe app was conceived as a white label service, so stores and individuals can use their own branding, while all the end-consumer sees is a curated, shoppable page.<\/p>\n

\n\tSalih said her aim is to evolve Stylegrid into a \u201cdiscovery\u201d and storytelling platform for stylists like her who travel the world and find treasure in vintage stores, open air markets and small independent shops. Those stylists can create their own grids \u2014 not just for personal clients but for anyone interested in following them.<\/p>\n

\n\t\u201cWhen you tell a story, product sells,\u201d said Salih, adding that all of her edits for clients start with questions, such as \u201c\u2018Who am I? What company do I work for? Where am I eating and drinking? What is the smell in the air? Is it hot or cold outside?\u2019 You\u2019re never just selling one product at a time, you\u2019re selling through storytelling,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 Francesca Salih has spent decades working as a personal stylist for high net worth clients, from…\n","protected":false},"author":2,"featured_media":690545,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[230057,388,2306,86,56,54,55],"class_list":["post-690544","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-harvey-nichols","tag-london","tag-mobile","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/690544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=690544"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/690544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/690545"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=690544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=690544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=690544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}