{"id":691031,"date":"2026-07-14T11:33:12","date_gmt":"2026-07-14T11:33:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/691031\/"},"modified":"2026-07-14T11:33:12","modified_gmt":"2026-07-14T11:33:12","slug":"wisebuddah-creates-new-sound-for-dasding-radiotoday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/691031\/","title":{"rendered":"Wisebuddah creates new sound for DASDING \u2013 RadioToday"},"content":{"rendered":"

\t\"\"<\/a><\/p>\n

DASDING has introduced a new Wisebuddah audio identity following the creation of a joint youth radio service in Germany.<\/p>\n

The station was restructured in 2026 as a collaboration between S\u00fcdwestrundfunk, Hessischer Rundfunk and Saarl\u00e4ndischer Rundfunk, bringing together the previous DASDING, You FM and UnserDing services.<\/p>\n

<\/a><\/p>\n

Wisebuddah was asked to create a sound aimed at adults aged between 20 and 29, supporting the station\u2019s focus on current music, presenters and pop culture.<\/p>\n

Elements from the existing DASDING sonic identity have been retained and refined, while new male and female vocals provide variation across the package. German MC vocals have also been included to give the imaging a sound created specifically for the market.<\/p>\n

The package was designed for use beyond linear radio, with DASDING\u2019s presence on Instagram, TikTok and other social platforms considered during production.<\/p>\n

Wisebuddah Managing Director Phil Tozer said: \u201cThis was a special project for us at Wisebuddah, requiring something bold that was representative of three great state broadcasters.\u201d<\/p>\n

Benjamin Hien, Head of Sound Design at DASDING, said the organisations had worked together to make the station sound \u201cmore modern, more daring, more innovative\u201d.<\/p>\n

He added: \u201cWorking with three powerful voices gave our new audio identity an extra push forward. We\u2019re already looking forward to what\u2019s next.\u201d<\/p>\n

The package can be heard at website<\/a>, alongside Wisebuddah\u2019s work for BBC Radio 2, Radio 538 and NOVA.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"DASDING has introduced a new Wisebuddah audio identity following the creation of a joint youth radio service in…\n","protected":false},"author":2,"featured_media":645378,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,128,56,54,55],"class_list":["post-691031","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/691031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=691031"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/691031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/645378"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=691031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=691031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=691031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}