{"id":692702,"date":"2026-07-15T09:13:35","date_gmt":"2026-07-15T09:13:35","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/692702\/"},"modified":"2026-07-15T09:13:35","modified_gmt":"2026-07-15T09:13:35","slug":"golds-gym-appoints-sole-ceo-eyes-significant-expansion-in-us-abroad","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/692702\/","title":{"rendered":"Gold\u2019s Gym Appoints Sole CEO, Eyes Significant Expansion in US & Abroad"},"content":{"rendered":"

Gold\u2019s Gym is ditching its co-CEO model, appointing Brad Reynolds as its lone chief executive as it promises a \u201cfundamental transformation\u201d in franchise operations<\/p>\n

Gold\u2019s Gym has appointed Brad Reynolds as sole CEO, consolidating leadership after nine months under a co-CEO model.\u00a0<\/p>\n

Danny Waggoner, who has been with the brand for more than 26 years and previously served as co-CEO alongside Reynolds, assumes the chief operating officer role focused on new gym development and operations.<\/p>\n

Reynolds, who joined Gold\u2019s Gym<\/a> last September, said the brand is pursuing aggressive expansion. He expects 20 to 25 openings this year, a mix of domestic and international units, he told Franchise Times \u2014 a goal that follows a significant portfolio shift last fall, when low-price operator EoS Fitness acquired 23 Gold\u2019s Gym locations in Southern California<\/a>. <\/p>\n

In a press release, the operator said that with Reynolds at the helm, it will undergo \u201ca fundamental transformation in how it grows and serves its franchise network.\u201d <\/p>\n

Gold\u2019s Gym which, like other fitness operators,\u00a0filed for Chapter 11 bankruptcy in 2020<\/a>\u00a0due to pandemic-related\u00a0pressures, closed around 30 corporate gyms that year. RSG Group,\u00a0which also owns brands including McFit<\/a>, John Reed\u00a0and Heimat,\u00a0acquired Gold\u2019s Gym for $100 million\u00a0that same year.<\/p>\n

\u201cGold\u2019s Gym is, in my opinion, by far the most iconic name and brand in multi-unit fitness,\u201d Reynolds told Franchise Times, which noted Gold\u2019s Gym now has roughly 550 units globally, with 180 in the U.S. \u201cWhen that call came, it was an absolute no-brainer for me to be a part of this story.\u201d<\/p>\n

Remodeling efforts will be a part of Gold\u2019s Gym\u2019s comeback story. Recent openings, including a flagship in Austin and a premium location at the Beverly Center in Los Angeles,\u00a0feature HydroMassage, saunas and CryoLounge recovery zones alongside traditional strength equipment<\/a>. <\/p>\n

Gold\u2019s Gym also opened North America\u2019s first Hyrox Performance Center<\/a> in Little Elm, Texas, jumping on board with the booming competitive fitness trend.<\/p>\n

Gold\u2019s Gym plans to open a flagship Dallas-area location later this year as a testing ground for equipment and member experiences.<\/p>\n

\"\"credit: Gold\u2019s Gym<\/p>\n

\u201cGold\u2019s Gym has always\u00a0been built\u00a0on the belief that serious results are within reach for everyone,\u201d\u00a0Reynolds said in a release. \u201cThis brand has earned its place in fitness history. Now, we earn what comes next. We are going to build a best-in-class franchise organization, raise the bar on member experience, reflecting the full weight of what Gold\u2019s Gym means to people, and make Gold\u2019s Gym the standard every other fitness brand measures itself against. The standard we are setting is our own.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Gold\u2019s Gym is ditching its co-CEO model, appointing Brad Reynolds as its lone chief executive as it promises…\n","protected":false},"author":2,"featured_media":692703,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1939,230551,6647,99364,20339,102,56,54,55],"class_list":["post-692702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fitness","tag-ceo","tag-executive-moves","tag-fitness","tag-golds-gym","tag-gyms","tag-health","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/692702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=692702"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/692702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/692703"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=692702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=692702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=692702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}