{"id":69326,"date":"2025-08-15T17:13:09","date_gmt":"2025-08-15T17:13:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/69326\/"},"modified":"2025-08-15T17:13:09","modified_gmt":"2025-08-15T17:13:09","slug":"kpf-submits-plans-to-overhaul-oxford-circus-tower-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/69326\/","title":{"rendered":"KPF submits plans to overhaul Oxford Circus tower | News"},"content":{"rendered":"

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KPF’s designs for the refurbishment of 33 Cavendish Square<\/p>\n

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Berkeley Estate Asset Management (BEAM) has submitted plans for a major refurbishment and extension of one of the most prominent sites on London\u2019s Oxford Street.<\/p>\n

The KPF-designed proposals for 33 Cavendish Square will transform the former flagship store of British Home Stores and the previous home of the London College of Fashion.<\/p>\n

Located next to Oxford Circus, the existing building dates to the 1960s is one of the tallest in the West End with its 21-storey modernist tower situated behind a six-storey block running along the main shopping street.<\/p>\n

KPF\u2019s plans would retain over half of the building, including the basement and its tower, while creating a new seven-storey mixed-use block on Oxford Street containing cultural spaces.<\/p>\n

The ground floor will offer food and beverage space, while the upper floors will be reserved for 75,000sq m of grade A office space. The scheme would also include a 3,500sq m cultural and creative space with a new auditorium and event space.<\/p>\n

BEAM said the proposals would create a landmark building in the heart of the West End, contributing to long-term investment in the City of Westminster through renewed commercial, retail and cultural offers.\u00a0<\/p>\n

KPF principal John Bushell said the plans represent an \u201cimportant step in the rejuvenation of Oxford Street\u201d, where footfall has declined significantly since the covid pandemic.<\/p>\n

\u201cThe transformation will provide greatly improved retail space to help attract world-leading brands into the \u2018nation\u2019s high street\u2019, and a dedicated space to promote creativity and innovation,\u201d he said.<\/p>\n

The project team so far includes planning consultant Newmark and engagement consultant Kanda.<\/p>\n

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