{"id":697536,"date":"2026-07-18T00:12:14","date_gmt":"2026-07-18T00:12:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/697536\/"},"modified":"2026-07-18T00:12:14","modified_gmt":"2026-07-18T00:12:14","slug":"guerilla-bus-stop-ads-are-taking-aim-at-metas-ai-glasses-and-the-latest-stunt-involves-a-horrifying-they-live-style-transforming-image-of-kylie-jenner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/697536\/","title":{"rendered":"Guerilla bus stop ads are taking aim at Meta&#8217;s AI glasses, and the latest stunt involves a horrifying They Live-style transforming image of Kylie Jenner"},"content":{"rendered":"<p id=\"elk-edf57ed4-81f9-11f1-93b7-4f8867a5199f\">Acerbic activism group Everyone Hates Elon (EHE) don&#8217;t just aim their ire at Mr. Musk. The group&#8217;s latest guerilla effort involves two bus stop ads lampooning Meta&#8217;s latest smart glasses offering, taking aim at the wearables&#8217; capacity for covert surveillance.<\/p>\n<p>The first ad was unveiled last week, and describes Meta&#8217;s AI glasses as &#8220;<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.instagram.com\/p\/DaifjFhIh23\/\" target=\"_blank\" data-url=\"https:\/\/www.instagram.com\/p\/DaifjFhIh23\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">The biggest advance in pervert technology since the trenchcoat<\/a>.&#8221; The most head turning of these guerilla marketing stunts cropped up a few days ago: Co-opting an image from <a data-analytics-id=\"inline-link\" href=\"https:\/\/metaaffiliatenetwork.pxf.io\/c\/1943169\/3865253\/51596?subId1=pcg-us-9724940175311341517&amp;sharedId=pcg-us&amp;u=https%3A%2F%2Fwww.meta.com%2Fgb%2Fai-glasses%2Fmeta-glasses%2Fkylie-jenner%2F%3Fsrsltid%3DAfmBOoq7E_BdLVCZaE_XVG-nosD8VkAR965WTXNGGXxjNHxbkBS2DX6C\" target=\"_blank\" data-url=\"https:\/\/www.meta.com\/gb\/ai-glasses\/meta-glasses\/kylie-jenner\/?srsltid=AfmBOoq7E_BdLVCZaE_XVG-nosD8VkAR965WTXNGGXxjNHxbkBS2DX6C\" referrerpolicy=\"no-referrer-when-downgrade\" rel=\"sponsored noopener nofollow\" data-hl-processed=\"hawklinks\" data-google-interstitial=\"false\" data-placeholder-url=\"https:\/\/metaaffiliatenetwork.pxf.io\/c\/1943169\/3865253\/51596?subId1=hawk-custom-tracking&amp;sharedId=hawk-prefix&amp;u=https%3A%2F%2Fwww.meta.com%2Fgb%2Fai-glasses%2Fmeta-glasses%2Fkylie-jenner%2F%3Fsrsltid%3DAfmBOoq7E_BdLVCZaE_XVG-nosD8VkAR965WTXNGGXxjNHxbkBS2DX6C\" data-merchant-name=\"Meta\" data-merchant-id=\"650698\" data-merchant-network=\"ImpactRadfutureusLlc\" data-merchant-url=\"meta.com\" data-mrf-recirculation=\"inline-link\">Kylie Jenner&#8217;s recent collaboration with Meta AI<\/a>, a lenticular design is leveraged to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.instagram.com\/p\/DavOH01oFuj\/\" target=\"_blank\" data-url=\"https:\/\/www.instagram.com\/p\/DavOH01oFuj\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">give Jenner a They Live makeover when viewed from certain angles<\/a>, complete with the words &#8216;Meta: We&#8217;re always Watching&#8217; (via <a data-analytics-id=\"inline-link\" href=\"https:\/\/hyperallergic.com\/guerrilla-london-bus-ads-mock-kylie-jenners-meta-glasses-campaign\/\" target=\"_blank\" data-url=\"https:\/\/hyperallergic.com\/guerrilla-london-bus-ads-mock-kylie-jenners-meta-glasses-campaign\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Hyperallergic<\/a>).<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-edf57ed4-81f9-11f1-93b7-4f8867a5199f-2\">The activism group has pulled similarly pointed stunts on both sides of the Atlantic, though these two ads were unveiled in the UK. Kylie Jenner&#8217;s They Live transformation was specifically erected &#8220;down the road from Meta&#8217;s London HQ&#8221;.<\/p>\n<p>Latest Videos From<img decoding=\"async\" src=\"https:\/\/www.pcgamer.com\/media\/shared\/img\/logos\/white\/pcgamer.svg\" alt=\"\" class=\"block h-[18px] w-auto shrink-0 brightness-0 invert\" aria-hidden=\"true\"\/><img decoding=\"async\" src=\"https:\/\/www.pcgamer.com\/media\/img\/pcgamer_logo.svg\" alt=\"\" class=\"max-h-12 w-auto\" aria-hidden=\"true\"\/><\/p>\n<p id=\"elk-edf5800a-81f9-11f1-bb7c-fdc94028d393\">I&#8217;ll spare you a former print professional raving about lenticulars, and instead explain the reference for the young&#8217;uns. They Live was written, directed, and scored by John Carpenter back in 1988. It stars late pro-wrestler &#8220;Rowdy&#8221; Roddy Piper as a drifter who, with the help of a pair of sunglasses, uncovers the subliminal messages hidden within advertising and that the world is being controlled by camouflaged aliens (hence Kylie Jenner&#8217;s sci-fi makeover).<\/p>\n<p>It is, as the kids say, &#8216;a wild ride&#8217; that features <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.youtube.com\/watch?v=rhr3TzEknzY&amp;t=148s\" target=\"_blank\" data-url=\"https:\/\/www.youtube.com\/watch?v=rhr3TzEknzY&amp;t=148s\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">one of the greatest fight scenes ever committed to film<\/a>.<\/p>\n<p>EHE&#8217;s latest stunt was inspired by news that <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.ft.com\/content\/ac282450-91a8-4597-8f60-9e6ef416865a?syn-25a6b1a6=1\" target=\"_blank\" data-url=\"https:\/\/www.ft.com\/content\/ac282450-91a8-4597-8f60-9e6ef416865a?syn-25a6b1a6=1\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">Meta is prototyping \u2018super sensing\u2019 AI glasses<\/a> that record the wearer&#8217;s every waking moment over video and audio. A little LED light usually denotes when Meta&#8217;s already released smart glasses are recording, but sources say the prototyped &#8216;super sensing&#8217; feature won&#8217;t trigger this. Criticism centres on the fact that, not unlike a Ring doorbell, folks passing by won&#8217;t necessarily know they&#8217;re being recorded.<\/p>\n<p>A report earlier this year revealed that <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/hardware\/we-see-everything-report-says-metas-ai-smart-glasses-footage-is-reviewed-by-human-contractors-who-see-far-more-than-they-bargained-for-which-has-led-to-a-new-lawsuit-against-the-company\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/hardware\/we-see-everything-report-says-metas-ai-smart-glasses-footage-is-reviewed-by-human-contractors-who-see-far-more-than-they-bargained-for-which-has-led-to-a-new-lawsuit-against-the-company\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/hardware\/we-see-everything-report-says-metas-ai-smart-glasses-footage-is-reviewed-by-human-contractors-who-see-far-more-than-they-bargained-for-which-has-led-to-a-new-lawsuit-against-the-company\/\" rel=\"nofollow noopener\">footage captured by Meta&#8217;s AI smart glasses is reviewed by human contractors<\/a> who see far more than they bargained for. However, in one proposed system for the &#8216;super sensing&#8217; feature, Meta wouldn&#8217;t hold on to the footage captured and it wouldn&#8217;t be available to the user either\u2014instead, the metadata of recorded images and audio would be fed to Meta\u2019s AI. It&#8217;s argued this approach would sidestep a number of privacy concerns.<\/p>\n<p class=\"newsletter-form__strapline\">Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.<\/p>\n<p>However, I still wouldn&#8217;t be comfortable allowing an AI model to absorb even this personal data, especially since security researchers were able to <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/software\/ai\/security-researchers-have-leveraged-bad-maths-to-get-around-ai-safety-guardrails-naming-the-attack-method-after-one-of-2007s-best-pc-games\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/software\/ai\/security-researchers-have-leveraged-bad-maths-to-get-around-ai-safety-guardrails-naming-the-attack-method-after-one-of-2007s-best-pc-games\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/software\/ai\/security-researchers-have-leveraged-bad-maths-to-get-around-ai-safety-guardrails-naming-the-attack-method-after-one-of-2007s-best-pc-games\/\" rel=\"nofollow noopener\">leverage bad maths to get AI agents to cough up user personal data<\/a>. Considering <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.pcgamer.com\/software\/ai\/poets-are-now-cybersecurity-threats-researchers-used-adversarial-poetry-to-jailbreak-ai-and-it-worked-62-percent-of-the-time\/\" target=\"_blank\" data-url=\"https:\/\/www.pcgamer.com\/software\/ai\/poets-are-now-cybersecurity-threats-researchers-used-adversarial-poetry-to-jailbreak-ai-and-it-worked-62-percent-of-the-time\/\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.pcgamer.com\/software\/ai\/poets-are-now-cybersecurity-threats-researchers-used-adversarial-poetry-to-jailbreak-ai-and-it-worked-62-percent-of-the-time\/\" rel=\"nofollow noopener\">AI safety guard rails can also be bypassed with &#8216;adversarial poetry<\/a>,&#8217; I&#8217;m not eager to trust Meta&#8217;s AI with even vaguely sensitive information.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/YwnnY4PZ7TcCYKRYDho7VW.jpg\" alt=\"Razer Blade 16 gaming laptop\"   class=\"person__avatar image-wrapped__image image__image\" loading=\"lazy\" data-normal=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/YwnnY4PZ7TcCYKRYDho7VW.jpg\" data-original-mos=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/YwnnY4PZ7TcCYKRYDho7VW.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2025\/07\/YwnnY4PZ7TcCYKRYDho7VW.jpg\" data-pin-nopin=\"true\" data-slice-image=\"true\"\/><\/p>\n<p>Best gaming rigs 2026<\/p>\n<p>All our favorite gear<br \/>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Acerbic activism group Everyone Hates Elon (EHE) don&#8217;t just aim their ire at Mr. Musk. The group&#8217;s latest&hellip;\n","protected":false},"author":2,"featured_media":402702,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,86,56,54,55],"class_list":["post-697536","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/697536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=697536"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/697536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/402702"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=697536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=697536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=697536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}