{"id":697704,"date":"2026-07-18T02:31:13","date_gmt":"2026-07-18T02:31:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/697704\/"},"modified":"2026-07-18T02:31:13","modified_gmt":"2026-07-18T02:31:13","slug":"netflix-used-ai-on-300-programs-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/697704\/","title":{"rendered":"Netflix Used AI On 300 Programs In 2026"},"content":{"rendered":"<p>            <a href=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/netflix-used-ai-on-300-programs-in-2026.jpg\" data-caption=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.newsbeep.com\/uk\/wp-content\/uploads\/2026\/07\/netflix-used-ai-on-300-programs-in-2026.jpg\"   alt=\"\" title=\"netflix-used-ai-on-300-programs-in-2026\"\/><\/a><\/p>\n<p>Netflix has revealed that around 300 programs, spanning films and television, in their library have used generative AI across their production process so far this year.<\/p>\n<p>Announced in a shareholders\u2019 letter during their second-quarter earnings report on Thursday, they say the technology\u2019s usage \u201ccovers every level\u201d of a program\u2019s production process including conception, pre-vis, production and release.<\/p>\n<p>Specific programs cited include Indian sports thriller \u201cGlory,\u201d Brazilian soccer miniseries \u201cBrasil 70: A Saga do Tri,\u201d and docuseries \u201cThe American Experiment\u201d with the latter boasting around 17 minutes of AI-enhanced footage.<\/p>\n<p>They say: \u201cWe are increasingly leveraging these tools to deliver higher-quality output more quickly and at a lower cost than traditional methods. In some cases, productions would have had to leave out key shots and sequences in the absence of GenAI technology.\u201d<\/p>\n<p>The streaming giant has spoken before about using AI to help users find new titles, fueling its advertising business and build an AI animation studio.<\/p>\n<p>Netflix\u2019s second-quarter revenue reached $12.56 billion, up 13.4% year over year, with a net income of $3.4 billion.<\/p>\n<p>Source: <a href=\"https:\/\/variety.com\/2026\/biz\/news\/about-300-netflix-programs-used-ai-this-year-q2-earnings-1236812914\/\" rel=\"nofollow noopener\" target=\"_blank\">Variety<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Netflix has revealed that around 300 programs, spanning films and television, in their library have used generative AI&hellip;\n","protected":false},"author":2,"featured_media":697705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[554,733,4308,94966,86,56,54,55],"class_list":["post-697704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-bigslider","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/697704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=697704"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/697704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/697705"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=697704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=697704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=697704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}