{"id":699317,"date":"2026-07-19T02:15:27","date_gmt":"2026-07-19T02:15:27","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/699317\/"},"modified":"2026-07-19T02:15:27","modified_gmt":"2026-07-19T02:15:27","slug":"100-games-are-reduced-by-90-95-in-the-xbox-summer-sale-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/699317\/","title":{"rendered":"100+ Games Are Reduced By 90-95% In The Xbox Summer Sale 2026"},"content":{"rendered":"

@CoolDadTx<\/a> Most big publishers have their own math and internal logistics on how, when and how deep to put their titles on sale.<\/p>\n

It’s extremely rare, for example, to see some specific titles ever go under 50%. Don’t think I ever seen Sekiro go under 50%, and it was only after the DLC launched that I saw Cyberpunk go under 50%, but the DLC was not on sale. We now are at a point where Cyberpunk’s DLC bundles are at around 58% off.<\/p>\n

Big publishers have a lot of data on trends and what needs a boost via a sale. I will agree with you on one thing: Ubisoft. They are extremely aggressive with their sales and it’s a huge part of why I tend to avoid buying their games early unless I’m extremely hyped. I have way too often bought a Ubsoft game only to see them hit 70% off before I even sit down to touch it, and that highly discourages me from being an early adopter for their games. I think that’s one of their biggest issues, they have devaluated their offerings with their sale frequency. Alas, that’s a bit of a different topic.<\/p>\n

Back on the impact of these sales, many indies take advantage of these sales to gain visibility, plus a solo indie selling 5000 at $2 thanks to these sales (assuming they get that lucky) is likely getting enough money to pay the bills for 2 or 3 months out of a game that was likely already not selling. Not only that but once the sale is over, their titles might had climbed up on store’s algorithms and be visible for a few days or weeks after. This can result in a few more copies sold, especially if a buyer starts playing the game and their friends see the game on their friend list activity feed.<\/p>\n

TLDR: yes, these sales move the needle for almost everyone involved.<\/p>\n","protected":false},"excerpt":{"rendered":"@CoolDadTx Most big publishers have their own math and internal logistics on how, when and how deep to…\n","protected":false},"author":2,"featured_media":699318,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[979,1621,59,86,56,54,55,183,2667,2668],"class_list":["post-699317","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-deals","tag-discounts","tag-gb","tag-technology","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-xbox","tag-xbox-summer-sale","tag-xbox-ultimate-game-sale"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/699317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=699317"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/699317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/699318"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=699317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=699317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=699317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}