{"id":701673,"date":"2026-07-20T14:20:30","date_gmt":"2026-07-20T14:20:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/uk\/701673\/"},"modified":"2026-07-20T14:20:30","modified_gmt":"2026-07-20T14:20:30","slug":"samsung-beats-apple-the-winners-and-losers-in-troubled-smartphone-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/uk\/701673\/","title":{"rendered":"Samsung beats Apple: The winners and losers in troubled smartphone market"},"content":{"rendered":"<p class=\"bodytext\">In contrast, the Chinese companies Xiaomi, Oppo and Vivo saw double-digit declines. Owing to their strong presence in the entry-level and mid-range segments, these brands are heavily impacted by rising memory prices. Price-sensitive consumers are currently delaying new purchases or opting for older devices. Xiaomi managed to cushion the downturn by streamlining its portfolio, securing third place with a 12% market share, while Oppo (11%) and Vivo (8%) both suffered significantly from weak demand and supply bottlenecks that pushed key models out of their traditional price brackets. Beyond the top five, Google (+16% YoY) and Huawei (+6% YoY) both delivered outstanding performance, driven by the <a href=\"https:\/\/www.notebookcheck.net\/Google-Pixel-10-Smartphone-Review-Still-an-excellent-compact-Android-offering-six-months-later-with-some-let-downs.1120171.0.html\" target=\"_self\" class=\"internal-link\" rel=\"nofollow noopener\">Pixel 10<\/a> lineup and <a href=\"https:\/\/www.notebookcheck.net\/Huawei-unveils-Mate-80-Pro-Max-Wind-Edition-with-even-larger-camera-module-but-fewer-cameras.1255564.0.html\" target=\"_self\" class=\"internal-link\" rel=\"nofollow noopener\">Mate 80<\/a> series, respectively. Analysts at Counterpoint Research expect a 14% decline in the smartphone market for the whole of 2026, as the memory shortage is projected to persist into 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"In contrast, the Chinese companies Xiaomi, Oppo and Vivo saw double-digit declines. Owing to their strong presence in&hellip;\n","protected":false},"author":2,"featured_media":701674,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[554,134848,304,268,82401,143287,844,269,233019,4755,262,21391,229616,136435,2306,149967,267,261,8650,270,233017,266,263,129,3965,1560,42642,4429,233021,233018,11995,233020,86,265,264,56,54,55,22753,16608],"class_list":["post-701673","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-ai","tag-ai-data-centers","tag-apple","tag-benchmarks","tag-counterpoint-research","tag-dram","tag-google","tag-graphics-card","tag-hardware-market","tag-huawei","tag-laptop","tag-market-share","tag-memory-crisis","tag-memory-shortage","tag-mobile","tag-nand","tag-netbook","tag-notebook","tag-oppo","tag-processor","tag-q2-2026","tag-reports","tag-review","tag-reviews","tag-sales","tag-samsung","tag-shortage","tag-smartphone","tag-smartphone-prices","tag-smartphone-revenue","tag-supply-chain","tag-tech-analysis","tag-technology","tag-test","tag-tests","tag-uk","tag-united-kingdom","tag-unitedkingdom","tag-vivo","tag-xiaomi"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/701673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/comments?post=701673"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/posts\/701673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media\/701674"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/media?parent=701673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/categories?post=701673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/uk\/wp-json\/wp\/v2\/tags?post=701673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}